For demolition and excavation contractors
Demolition company websites that answer the asbestos question first
Whoever hires a demolition contractor is usually worried about something: asbestos, the neighbours, dust, a shared wall, the waste. Your website wins the job by answering those worries before the site visit, whether the enquiry is a garage in a back garden or a commercial strip-out.
The garage knock-down and the factory strip-out are different enquiries
Demolition and excavation work comes from two very different places. Homeowners want a garage, an outbuilding or a conservatory taken down, or a garden dug out ready for an extension. Developers, main contractors and councils want soft strip, structural demolition, site clearance and bulk excavation.
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A homeowner who lands on a page full of high-reach rigs and procurement language assumes you will not bother with their job. A developer who sees a shed demolition on the homepage assumes you are too small. Give each its own route from the first screen, with its own examples and its own enquiry form.
The domestic route should also cover the things a homeowner does not know to ask: whether the council needs notifying before anything comes down, who disconnects the services, what happens to the slab and what the garden will look like when you leave. Saying which of those you handle is often what gets you the job over a cheaper quote.
Asbestos is the first question, so answer it on the page
Anyone who owns an older building has heard that asbestos is a problem, and it is often the reason they start ringing round. Explain what happens: that a refurbishment and demolition survey is needed before an older building comes down, whether you arrange it, and who carries out any licensed removal.
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If you hold an HSE licence for asbestos removal, make it prominent. If you work with a licensed partner, say so. Either answer is fine; silence is what loses the enquiry.
Show the method, because the method is what gets approved
Clients, and their neighbours, care less about the machine than about how the job will be run. Photos and short write-ups showing the sequence (soft strip, then structure, then slab and foundations), dust suppression, exclusion zones, hoarding, working hours and how access was kept clear tell a client you plan properly.
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For basements and deep digs next to other buildings, say how you handle temporary works and party wall matters, and who designs the propping. That is the question a nervous neighbour puts to your client, and your client will want your answer ready.
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Tonnes recycled, and other figures only you can give
Developers and councils are asked more and more about what happened to the waste, so a demolition firm that can show it has an edge. Publish your own figures if you record them: the share of material recycled on recent jobs, crushed concrete reused on site as hardcore, and where the rest went.
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Your waste carrier registration should be visible, alongside any permits or exemptions you hold for crushing. If you sell recycled aggregate or offer muck away, give each its own page, because both are searched for by people who may never need anything demolished.
Credentials a procurement form will ask for
Commercial demolition is won or lost at pre-qualification, and your website is where a buyer checks you before sending the questionnaire. List what you hold, plainly, and say which certificates you can send on request.
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- NFDC membership, if you hold it
- CCDO cards across the team, and CPCS or NPORS cards for plant operators
- SSIP accreditation such as CHAS, SMAS or Constructionline
- Public liability and employer's liability cover
- Your waste carrier registration number
- Your asbestos licence, or the name of your licensed partner
Few searches, big jobs, exact pages
Search volume for demolition is small, but each search can be a large job. That makes precise pages worth more than broad ones: garage demolition, house demolition, soft strip, site clearance, basement excavation, muck away. A homeowner searching for the first will not click on a page about industrial demolition.
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Google Ads can work at the domestic end, with a tight area and exclusions for demolition jobs, training and machinery for sale; the commercial end comes through relationships and tenders. Keep adding projects as they finish, with the client's permission. A demolition firm with a current record looks active in a way a static site cannot, and Growth Care is there so those updates actually happen.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a demolition contractor, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should a demolition contractor's website say about asbestos?
Say plainly what happens. Explain that an older building needs a refurbishment and demolition asbestos survey before it comes down, whether you arrange that survey, and who carries out any licensed removal: your own team under an HSE licence, or a named licensed partner. Clients who cannot find an answer assume the worst, so this belongs on the service pages and near the enquiry form.
Should a demolition website target homeowners as well as developers?
If you take domestic work, yes, but on separate pages. Homeowners taking down a garage or digging out for an extension want reassurance about mess, neighbours and waste, and examples of jobs their size. Developers want capacity, method and credentials. Mixing the two on one page makes each audience think you are the wrong size for them.
Which credentials should a demolition company display?
The ones a procurement team will check: NFDC membership if you hold it, CCDO cards for demolition operatives, CPCS or NPORS cards for plant operators, SSIP accreditation such as CHAS, SMAS or Constructionline, your insurance, your waste carrier registration, and your asbestos licence or licensed partner. Showing them clearly saves a round of emails and can decide whether you are invited to price.
How can I show big projects if the client will not be named?
Describe the project by sector and scope instead. A case study can cover the type of building, the method, the constraints such as close neighbours or a busy road, what happened to the waste, and the programme, with photos that do not identify the site. Most buyers care more about how you handled the problem than about who the client was.
Is Google Ads worth it for demolition and excavation?
For domestic work such as garage demolition, garden excavation and muck away, it can be, if the area is tight and each ad lands on the matching page. Exclude searches for demolition jobs, training and machinery for sale. Commercial demolition comes mainly through relationships and tenders, so ads there are rarely a good use of money.
Where to next
Also for demolition contractors:
Related trades we build for:
Demolition Contractor websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.