For piling and foundation contractors
Piling contractor websites for the engineer and the worried homeowner
Hardly anyone chooses piling. An engineer, a building inspector or an insurer tells them they need it, and they arrive at your website worried and half-informed. The site has to reassure them, answer the practical questions about access and mess, and give the engineer enough to trust your method.
Someone else told your customer they need piles
A homeowner building an extension on clay near trees, or on made ground, is usually told by their engineer that standard foundations will not do. They search for mini piling in a mild panic, picturing an enormous rig and a ruined garden. A builder in the same position is calmer, but still wants to know who can be trusted with it.
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A plain explanation of what piling involves on a domestic job (how long the rig is on site, what the garden looks like afterwards, and how piling fits between the groundworks and the build) is the most useful page a piling firm can publish. It turns a frightened enquiry into an informed one.
Access width and spoil, answered before the visit
On most domestic and small commercial jobs, the first practical question is whether you can get in. State the narrowest access your smallest rig needs, show photos of it going through a side gate or into a back garden, and say whether it can work inside a building with limited headroom. Figures from your own kit are what count here.
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- Access width and headroom needed for each rig
- Whether the method produces spoil, and who takes it away
- Noise and vibration, for sites close to neighbours
- What you need before quoting: drawings, the site investigation report, the engineer's pile schedule if there is one
Engineers want the method and the test results
Structural engineers and architects recommend piling contractors to their clients, and they read differently from homeowners. They want to know whether you design and install or install to their design, which pile types you offer, how you verify capacity, and what records they receive at the end.
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Case studies written for them should state the ground conditions, the pile type and why it was chosen, the number and depth of piles, any testing, and anything that changed on site. Figures from your own records, with photos of the rig and the finished pile caps, are what an engineer remembers the next time a client asks who to use.
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Screw, driven and bored piles each need a page
Each method is searched for separately, and each answers a different problem: screw piles where noise and spoil need to be kept down, driven piles where speed matters and vibration is acceptable, bored and CFA piles where the loads or ground conditions call for them. A page for each, plus underpinning, ground beams and pile caps if you do them, lets you match the search and explain honestly when you would recommend it.
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That honesty matters. A firm that says which method it would not use on a given site, and why, reads as a contractor engineers can rely on rather than a salesman for one rig.
Underpinning for subsidence runs on someone else's timetable
If you underpin for subsidence, much of that work is arranged through insurers, loss adjusters and their engineers rather than chosen by the homeowner. Those clients want to know how you report progress, how you deal with a policyholder who is anxious about their house, and how you keep the home usable while the work goes on.
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Give that work its own page, written for them, and keep it apart from new-build piling. The homeowner who lands on it will be reassured by the same things: a calm explanation, photos of a tidy site and a named person to speak to.
Where piling work really comes from
Most piling enquiries arrive through engineers, architects, builders and groundworkers who already know your name. The website's job is to confirm what they have heard, which makes a current project list and clear credentials worth more than clever search tactics.
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Search still matters at the domestic end. Terms like mini piling, screw piling or piled foundations for an extension are specific enough to deserve a page each, and a Google Business Profile with photos of real rigs on real jobs helps. Google Ads can work on the same narrow terms, with exclusions for piling jobs and equipment for sale; commercial work rarely comes that way.
Whichever route the enquiry takes, a site whose latest case study is years old undoes a good recommendation. Adding each finished job as it happens is routine under Growth Care.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a piling contractor, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Is a website worth it for a piling contractor with mostly trade clients?
Yes, because trade clients check you before recommending you. An engineer or builder passing your name to a client wants to see recent case studies, the methods you offer, your rigs and your credentials. Homeowners told they need piles will also look you up, and a site that explains the process calmly makes them far more likely to go ahead with you.
What should a piling enquiry form ask for?
The information you need to price without a wasted visit: the site address, the access width and any headroom limits, the drawings, the site investigation report if there is one, the engineer's pile schedule or loads if known, and the timescale. Let people upload files rather than describe them, and say which items you can manage without if they do not have them yet.
Should a piling company explain the different pile types online?
Yes. Screw, driven, bored and CFA piles suit different sites, and people search for each one separately. A page per method, explaining when you would and would not use it, helps homeowners understand what their engineer has recommended and shows engineers you know the trade-offs. It also gives search engines a clear reason to show your site for each term.
Can Google Ads work for mini piling?
On narrow domestic terms such as mini piling or screw piles for an extension, it can, if the ads run only in the area you cover and land on the page for that method. Exclude searches for piling jobs, training and equipment for sale. Commercial piling comes mainly through engineers and contractors, so ads rarely pay there.
How should a piling firm present case studies?
Write them for engineers. State the ground conditions, the pile type and why it was chosen, the number and depth of piles, any testing, and what changed on site, using figures from your own records. Add photos of the rig in place and the finished pile caps. If the client prefers not to be named, describe the project by type instead.
Where to next
Also for piling contractors:
Related trades we build for:
Piling Contractor websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.