Websites for landscapers
Landscaper websites that sell the whole build
A patio, a retaining wall or a full garden rebuild is a planned purchase. The homeowner thinks about it for months, gets three quotes and pays in stages, and your website is where that comparison is usually won or lost before you are invited round to measure up.
Three quotes, three prices, and nobody explains the gap
When a homeowner lines up three landscaping quotes, the numbers rarely match, and they have no way of telling why. Yours might be higher because you dig deeper, lay a proper compacted sub-base, bed porcelain on a full mortar bed rather than dabs, and set falls so rain runs away from the house. On paper that just looks like the expensive quote.
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The website is the place to explain the difference before the quote lands. A homeowner who has read how a patio should be built understands why your price is what it is. One who has not will usually pick the middle number.
- The dig-out and the sub-base, photographed before anything goes on top.
- How you deal with levels, drainage and the damp course next to the house.
- What is included in the price: muck away, skips, edging, pointing, clearing up.
- What happens when you find something unexpected under the old lawn.
Project pages that read like a job sheet
A gallery of forty patio photos tells a visitor you do patios. A project page tells them how you work. For each job worth showing, write a short page: the town (never the address), what was there before, what the client asked for, the materials, how long it took, and one problem you solved along the way, such as a sloping garden that needed a sleeper retaining wall or a drain that had to be moved.
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These pages do two jobs at once. They answer the visitor who wants to see something like their own garden, and they give Google text it can match against searches like “porcelain patio with raised beds”. A photo on its own gives a search engine very little to work with.
Phone photos are fine. What matters is capturing the stages as you go, because the before shot and the half-built shot are the ones nobody remembers to take.
Booked up by spring: telling people how far ahead you are
Landscaping enquiries arrive when the weather turns and everyone looks at their garden at once. By then a well-run firm's diary is already filling for the summer, and the site is fielding requests for a patio before a party in three weeks that you cannot take.
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Say how far ahead you are booking, near the top of the page. It sounds like it would put people off, and it does put off the ones you cannot help. The rest read a full diary as evidence you are good. It also lets you push autumn and winter as the time to plan, survey and quote, so the next season is sold before it starts.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Enquiry forms that sort the serious from the curious
Every landscaper knows the evening site visit to someone who wanted a figure for a dream garden and had no intention of spending it. The form is where you filter that out. Ask for the rough size of the garden, what they want built, when they would like it done, and a budget band they can pick from a short list. Ask for a couple of photos.
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A budget question will lose you some enquiries. That is the point of it. The ones who answer are the ones worth driving out to, and you arrive knowing whether you are pricing a small patio or a whole rebuild. If you do not take on small jobs, such as a few fence panels or a single step, say so on the form rather than on the doorstep.
Searches for the thing, the map pack, and your trade body
People rarely search for “landscaper” on its own. They type the job: patio installers, garden landscaping, artificial grass fitting, sleeper raised beds, garden walls. Each service you want more of deserves its own page, written about that job, so there is something specific for those searches to find.
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Your Google Business Profile carries much of the local search. Choose the right category, fill it with photos from finished projects, and ask for reviews that mention the work, such as “our new patio and steps”. Ask a few weeks after handover, once the client has had a barbecue on it, rather than the day the skip leaves. If you are a member of BALI or the Association of Professional Landscapers, show it where people will see it before they call.
When paid ads earn their keep for a landscaping firm
Ads are useful for filling specific gaps: a job cancelled in June, a quiet stretch in autumn, a new service you want to get going. Broad terms like “landscaping” pull in DIY researchers, students and people who really want a gardener for a tidy-up, so point the spend at the one or two high-value jobs you want more of, and send each ad to the page about that job.
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We would get the site and the call and form tracking right first. Once you can see which enquiries turned into quotes, you can judge whether an ad is paying for itself instead of guessing.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a landscaper’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a landscaping website show prices?
Show what drives the price, because no two gardens share the same levels, access or ground. The main factors are access for machinery, what has to be dug out and taken away, the material, and drainage. If you are comfortable publishing a typical range for the jobs you do most, it filters out people whose budget is nowhere near, which saves you site visits.
How is a landscaper website different from a gardener website?
A landscaper sells one-off construction projects that take weeks and cost a significant sum, so the website is a portfolio and a way of qualifying enquiries. A gardener sells regular maintenance visits, so their site is about areas, availability and trust. If you do both, keep them clearly separate so maintenance requests do not bury the build enquiries you actually want.
Most of my work comes from recommendations. Why does the website matter?
Recommended customers still check you out. They look at your website to see whether you have built anything like the garden they have in mind, and they read your reviews. A thin site quietly loses some referrals to the firm with the more convincing project pages, and you never hear about it.
Do I need a separate page for every town I work in?
Only where you have real work to show there. Pages that swap one town name for another and say nothing else help nobody, and search engines treat them as thin. A handful of project pages, each naming the town where the garden was built, does the same job more honestly and gives a local homeowner something to look at.
Can you help with my Google Business Profile?
Yes. Claiming it, setting it up properly and connecting it to the new site is part of the build. That means the right category, your services and areas, photos organised by project, and a simple way to send clients a review link. We do not write or buy reviews, because the ones that persuade people are the ones in a real customer's own words.
Where to next
Also for landscapers:
Related trades we build for:
Landscaper websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.