Google Ads for landscapers
Google Ads management for landscapers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For landscapers
What it means in your trade.
Ads suit a landscaper when there is a specific gap to fill: a cancelled summer job, a quiet autumn, a service you are trying to grow. Bid on job-specific terms such as porcelain patio installation or garden retaining walls in the areas you cover. Exclude DIY, how to, materials, jobs, courses and cheap, because they attract people who will never book a build.
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Each ad should land on the page for that job, with project photos and the qualifying form. Without call and form tracking in place first, there is no way to know whether the spend led to quotes.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for landscapers
Made for your trade.
Every trade asks something different of its website. For a landscaper, these are the parts built in.
- A page for each type of build you want more of, such as patios, retaining walls or artificial grass, with the areas you cover and what a typical job involves.
- Project write-ups built from your own phone photos, each with the starting point, the materials used and the finished result.
- An enquiry form that asks for garden size, the work wanted, timing and a budget band, with space to attach photos.
- Your Google Business Profile claimed and set up with landscaping categories, service areas and project photos.
- A clear note of how far ahead you are booking, placed where visitors see it before they fill in the form.
- Call and form tracking, so you can see which pages the build enquiries came from.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Do I need a blog on my landscaping website?
A diary-style blog is rarely worth the time. A small number of useful pages earns its place: what drives the cost of a patio, porcelain against natural stone, how drainage is handled on a sloping plot. Those answer real questions homeowners ask before they get quotes, and they rarely go out of date.
What happens to my current website and its address?
You keep your domain. We point it at the new site, redirect any old pages that people still visit, and test that nothing breaks. If your current site sits on a platform you rent, we bring the useful content across so that you own the new one outright.
I also do garden maintenance. How does the site handle both?
Maintenance gets its own page and its own form, with the areas and visit frequency you offer, so those requests arrive already sorted. The build pages stay focused on projects. That way someone after a fortnightly tidy does not land in the same pile as someone planning a complete rebuild of their garden.
Also for landscapers
Google Ads management for landscapers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.