Websites for window cleaners
Window cleaner websites that fill the gaps in the streets you already clean
A window cleaning round earns its money from density: more houses on the same streets, cleaned on the same day, paid without chasing. The website should be working towards that.
Density beats distance
Ten extra houses spread across five villages can cost you more in driving than they earn. Ten extra houses on streets you already clean are almost pure profit, because the van is already parked there. Rounds are bought and sold on exactly this logic, and a good website grows the round the way a buyer would value it.
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So put the postcode first. A simple “join the round” form that asks for the postcode, the type of house and how often they want a clean lets you reply with something concrete: "we are on your street every fourth Tuesday, and your first clean would be on the next one." If they are outside your area, a waiting list keeps the name for when you expand. When you leaflet a new estate, point the leaflet at that form rather than your homepage.
Pure water, poles and what the customer is paying for
Most householders do not know how modern window cleaning works, and some still picture a ladder, a bucket and a chamois. A short explanation of the water-fed pole and purified water answers the questions you hear on doorsteps: why there are no ladders, why the glass dries without streaks, and why you can often keep cleaning in light rain. Then say exactly what a standard clean includes and what costs extra.
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- Included as standard: which glass, frames, sills and doors are done on each visit.
- Extras worth listing: conservatory roofs, fascias and soffits, gutter clearing, solar panels.
- Access: what you need, such as an unlocked side gate, and what happens if it is locked.
- Frequency: four-weekly, eight-weekly or one-off, with the price for each.
Getting paid without knocking on the door
Cash on the doorstep is fading, and most of your customers are out when you call. Chasing payments is the part of the job nobody enjoys, and the website can take a lot of it away. Explain how customers can pay by card, bank transfer or direct debit, and if you use round management software with a customer portal, link to it from every page so paying is one tap from a text message.
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Say what happens when a clean is missed because of a locked gate or bad weather, and how customers can pause or cancel. Making it easy to leave sounds counterintuitive. In practice it makes people more willing to join.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Shopfronts, offices and flats are a separate sale
Commercial work comes from a different buyer: a shop owner, an office manager, a managing agent for a block of flats, a school business manager. They want a reliable schedule, cleaning outside trading hours, invoices rather than cash, and proof you can work safely at height.
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Give them a page that covers your insurance, your risk assessments and method statements, how high you can reach with poles, and whether you use powered access, with the IPAF training that goes with it if you do. A commercial client comparing two window cleaners will often choose on paperwork alone, and most domestic-focused sites have none of it.
Found by the people on your streets
"Window cleaner near me" is answered almost entirely by the map results, so a complete Google Business Profile set up as a service-area business is essential. Reviews are harder to come by than in most trades, because customers rarely see you. A short text after the first clean with a link to leave a review works better than hoping they think of it.
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A lot of window cleaning customers come from a neighbour, a local Facebook group or Nextdoor, and then search your name. Make sure the name on the van matches the profile and the website exactly. Paid ads rarely suit a domestic round, because a single clean is low value and the searches are scattered. Leaflets pointed at a join form, on the streets you already work, usually do more.
Growing the round without redoing the website
Rounds change constantly: a new estate added, a village dropped, prices reviewed each year, a commercial contract won. Each change should be reflected on the site, or you get enquiries from places you no longer cover. Ongoing care handles those updates when you send them, and the join form is tested regularly so a quiet week is never down to a form that has stopped working.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a window cleaner’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should window cleaners put prices on their website?
Yes. Window cleaning is simple enough to price upfront by house type and frequency, for example a terrace, a semi and a detached house on a four-weekly or eight-weekly clean. Customers compare on price and reliability, and a clear table answers the first question without a phone call. Mention that extensions, conservatories and unusual access are quoted separately.
How can a website help me fill specific streets on my round?
A postcode-first join form, a list of the areas you cover and a waiting list for everywhere else. When you leaflet a street, send people to that form rather than your homepage. You can then reply with the actual day you will be on their street, which is far more persuasive than a general promise to be in touch.
Can customers pay their window cleaner through the website?
They can, if the site links to however you already take payment, such as a round management system with a customer portal, a card payment page or direct debit sign-up. Put the link on every page and in your text reminders. Making payment easy is often the difference between a round that pays on time and one you spend evenings chasing.
Do I need a separate page for commercial window cleaning?
If you want commercial work, yes. Shops, offices and managing agents want to see insurance, risk assessments, working at height arrangements and invoicing terms, none of which a domestic customer cares about. A separate page lets you speak to them properly and gives search engines a clear signal that you take on commercial contracts as well as houses.
Where to next
Also for window cleaners:
Related trades we build for:
Window Cleaner websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.