Websites for domestic cleaners
Cleaner websites that win regular weekly homes as well as one-off deep cleans
Domestic cleaning is built on regulars: the same home, the same day, the same cleaner, often for years. The website has to earn enough trust for someone to hand over a key, and to steer one-off enquiries into the slots that suit you.
Handing a key to someone found online
A regular cleaner is usually in the house while nobody is home. Before anyone books, they want to know who will actually turn up, whether it will be the same person every week, and what happens if something gets broken. Most cleaning websites answer none of this and lead with a photo of a spotless kitchen instead.
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Answer it directly, in the first screen or two.
- Who cleans: names and photos of your cleaners, with their permission, or of you if you work alone.
- Whether they get the same cleaner each visit, and who covers holidays and sickness.
- DBS checks and public liability insurance, stated plainly.
- How keys are stored, labelled without addresses, and returned.
- What happens if something is damaged, and how to raise a complaint.
Employer, agency or sole trader: say which you are
Customers are often confused about who they are actually dealing with. Some cleaning companies employ their cleaners. Some agencies introduce self-employed cleaners and take a fee. Some cleaners work entirely for themselves. It affects who the customer pays, who arranges cover and who is responsible if something goes wrong.
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Say which model you run, in a sentence, near the prices. It removes a doubt that otherwise lingers through the whole enquiry, and it attracts the customers who want exactly your arrangement.
Regulars, one-offs and the busy weeks
Weekly and fortnightly cleans are the foundation of the business. One-off work, such as spring cleans, deep cleans, end of tenancy, after-builders and preparing a house for sale, pays well but has to fit around the regulars. If the website gives both equal weight, you will be offered more one-offs than you can take and fewer regulars than you want.
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Lead with regular cleaning, and put one-offs on their own pages with their own rules: how far ahead to book, whether you take them in busy months, and whether regular clients get priority. End of tenancy requests bunch up around the end of each month and, in student areas, over the summer. A deep clean can also be the natural first visit for a new regular, so offer it that way.
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The price, the products and what a clean includes
The first question is nearly always cost. An hourly rate with a minimum visit length, or a per-visit price by home size, answers it. Then say whether you bring your own products and equipment or use the customer's, and whether you offer eco-friendly or fragrance-free products for people with allergies or pets.
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Spell out what a regular clean covers and what a deep clean adds, such as inside the oven, inside the fridge, skirting boards and window sills. The customer who knows what to expect is the one who stays, because disappointment in the first month is usually about a mismatch nobody explained.
A neighbour, a Facebook post, then your website
People rarely pick a cleaner cold from search results. They ask in a local Facebook group or on Nextdoor, get two or three names, then look each one up. That branded search is where the website wins or loses, so make sure your business name is identical everywhere and the site answers the trust questions quickly.
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Your Google Business Profile still matters for “cleaner near me”. Reviews that mention a cleaner by name and say how long the customer has used you carry real weight, so ask long-standing clients as well as new ones. Paid ads rarely pay for regular domestic cleaning, because you are competing with national booking apps. Where they can work is one-off services like end of tenancy cleaning, capped and tracked.
The website is also where you recruit
For most cleaning businesses, the limit on growth is staff. Customers are easier to find. A clear “work with us” page covering hours, areas, pay, what training you give and how to apply brings in cleaners as steadily as the rest of the site brings in clients. When you hire someone new in a new area, the site can open that area up for bookings. With ongoing care, switching a waiting list on or off and adding areas is a message rather than a job.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a cleaner’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should my cleaning website say whether I bring my own products?
Yes. It is one of the first things customers want to know, and it affects the price comparison. Say whether you bring products and equipment, whether you can use theirs, and whether you offer eco-friendly or fragrance-free options for allergies, babies or pets. It sounds like a small detail, but it removes a question that otherwise needs a phone call.
How is a domestic cleaning website different from a commercial cleaning one?
A domestic cleaning site is persuading a householder to trust one person in their home, week after week, so it leads with people, vetting, keys and simple pricing. A commercial cleaning site is persuading a business to sign a contract, so it leads with compliance, supervision and site surveys. Mixing the two on one page usually weakens both.
Can I use my website to recruit cleaners as well as customers?
You should. A clear recruitment page with hours, pay, areas and a short application form is often the most valuable page on a cleaning company's site, because growth depends on having people to send. Keep it separate from the customer pages so each audience finds what they need, and update it whenever you are hiring in a new area.
What should the enquiry form ask for a regular clean?
Postcode first, then the number of bedrooms and bathrooms, how often they want a clean, which days suit them, and whether anyone will be home. Ask about pets and about access, such as a key safe or a key to hold. That is enough to tell whether you have a cleaner nearby on the right day, and to give a price without a visit.
Should I show my cleaners' names and photos?
If your cleaners are happy to be shown, yes. Customers are letting someone into their home, often while they are out, and seeing a real face and a first name makes that far easier. Ask each person for their permission, and keep the page up to date when staff change, so nobody books expecting someone who has moved on.
Where to next
Also for cleaners:
Related trades we build for:
Cleaner websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.