Local SEO for cleaners
SEO for cleaners, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For cleaners
What it means in your trade.
Customers search cleaner near me, house cleaning, domestic cleaner, end of tenancy cleaning, deep clean and oven cleaning, usually with the town or district. The groundwork is a page for each service, an areas section that matches where your cleaners work, a Google Business Profile with the right categories and a hidden home address if needed, and reviews that mention reliability and named cleaners.
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Realistically, apps and national agencies stay in the results. What the groundwork does is give people nearby a clear, trustworthy local alternative, with the detail they need to choose.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for cleaners
Made for your trade.
Every trade asks something different of its website. For a cleaner, these are the parts built in.
- A page for regular cleaning that lists what a visit includes and how often you come.
- Separate pages for one-off services such as end of tenancy, deep cleans, holiday let changeovers and oven cleaning.
- A clear areas section and an availability note, with a waiting list form for when you are full.
- A trust section covering insurance, vetting, key handling and cover for holidays or illness.
- An enquiry form that asks for postcode, property size, frequency and preferred days.
- Your Google Business Profile set up with the right cleaning categories and a service area.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Should end of tenancy cleaning be on the same website?
Yes, as its own page. Tenants, landlords and letting agents all search for it and want to know what is included, whether you work to an inventory checklist, and whether you return if the agent raises an issue. That is a different conversation from regular cleaning and deserves its own form.
How do I describe the cleaning products I use?
If you use eco-friendly, fragrance-free or customer-supplied products, say which and why. Many people have pets, allergies or preferences, and a short, honest description helps them choose. Avoid claims you cannot back up, such as calling something non-toxic without evidence to support it.
Can the site bring in work from people arranging cleaning for a parent?
It can make them comfortable to call. A section for families arranging cleaning for an older relative explains how you keep in touch, whether you can report back after visits, and what the cleaner will and will not do. That speaks to a buyer who is checking you from a distance.
Also for cleaners
SEO for cleaners
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.