Google Ads for cleaners
Google Ads management for cleaners, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For cleaners
What it means in your trade.
For regular domestic cleaning, ads can work if you have the capacity and the cleaners to deliver. A regular customer is worth a good deal over a year, so the cost of finding one can be justified. End of tenancy and deep cleans also suit ads in busy moving periods. Exclude jobs, vacancies, products, supplies, courses and DIY, because recruitment searches in particular eat a cleaning budget.
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Send ads to the page for that service with a short form, and track through to booked cleans.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for cleaners
Made for your trade.
Every trade asks something different of its website. For a cleaner, these are the parts built in.
- A page for regular cleaning that lists what a visit includes and how often you come.
- Separate pages for one-off services such as end of tenancy, deep cleans, holiday let changeovers and oven cleaning.
- A clear areas section and an availability note, with a waiting list form for when you are full.
- A trust section covering insurance, vetting, key handling and cover for holidays or illness.
- An enquiry form that asks for postcode, property size, frequency and preferred days.
- Your Google Business Profile set up with the right cleaning categories and a service area.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should end of tenancy cleaning be on the same website?
Yes, as its own page. Tenants, landlords and letting agents all search for it and want to know what is included, whether you work to an inventory checklist, and whether you return if the agent raises an issue. That is a different conversation from regular cleaning and deserves its own form.
How do I describe the cleaning products I use?
If you use eco-friendly, fragrance-free or customer-supplied products, say which and why. Many people have pets, allergies or preferences, and a short, honest description helps them choose. Avoid claims you cannot back up, such as calling something non-toxic without evidence to support it.
Can the site bring in work from people arranging cleaning for a parent?
It can make them comfortable to call. A section for families arranging cleaning for an older relative explains how you keep in touch, whether you can report back after visits, and what the cleaner will and will not do. That speaks to a buyer who is checking you from a distance.
Also for cleaners
Google Ads management for cleaners
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.