Google Ads for window cleaners
Google Ads management for window cleaners, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For window cleaners
What it means in your trade.
For most window cleaners, ads are not worth it for regular domestic work, because each visit is low in value and your van does the advertising. They can make sense for higher-value extras like gutter clearing in autumn, conservatory roof cleaning or solar panel cleaning, and for commercial contracts. Exclude jobs, equipment, franchise, courses, DIY and cleaning product terms.
Read moreShow less
The ad should land on a page for that service with a quick quote form.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for window cleaners
Made for your trade.
Every trade asks something different of its website. For a window cleaner, these are the parts built in.
- A clear areas section listing the districts and streets you already clean, so people can see they are on your route.
- A page explaining your method, what is cleaned and how often you come.
- An add-me form that asks for the address, house type and any extras, so pricing takes seconds.
- A payments section explaining how customers settle up without being home.
- Separate pages for extras such as gutters, fascias, conservatory roofs and solar panels, and for commercial work.
- Your Google Business Profile set up with a service area and the right categories.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should the quote form ask?
Enough to price without a visit: postcode, house type, number of bedrooms, whether there is a conservatory, extension or rear access, and which extras they want. That lets you reply with a price and a start date quickly, which is often what decides who the customer goes with.
Can the website tell customers when I am due?
It can show which areas you cover in which week, or publish a simple schedule by area if your round runs to a fixed cycle. Accuracy matters more than detail, so only publish what you can keep up to date. Text reminders the day before may suit you and your customers better.
My round came from another cleaner. How should the website handle that?
Say so. Customers who have been passed on want to know who you are and whether anything changes, such as the day, the price or how they pay. A short welcome page with your name, photo, method and payment details, sent with a note to each customer, makes the handover smoother.
Also for window cleaners
Google Ads management for window cleaners
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.