Local SEO for piling contractors
SEO for piling contractors, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For piling contractors
What it means in your trade.
Searches here are specific and technical: “mini piling contractors”, “screw piles for extension”, “piling for self build”, “underpinning contractors”, “sheet piling”. The groundwork is a page for each pile type and service you want more of, with case studies and a clear statement of the areas you work.
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The Google Business Profile is set up as a service-area business covering the region you travel to, with photos of rigs on real sites. Reviews from builders and homeowners help. Realistically, piling attracts few searches, so the aim is to be present and credible for the ones that matter, and easy to verify when an engineer passes your name on.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for piling contractors
Made for your trade.
Every trade asks something different of its website. For a piling contractor, these are the parts built in.
- Pages for each pile type you install, explaining where it suits and what information you need to design it.
- Case studies with ground conditions, pile type, depth range and any testing, written for an engineer.
- A plain explanation for homeowners of what piling involves, how long it takes and what the garden looks like afterwards.
- An enquiry form that accepts drawings, engineer's specifications and site investigation reports.
- An accreditations section with the schemes and memberships you hold.
- Your Google Business Profile set up with a service area matching the region you cover.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Do I need an accreditations section?
If you hold CHAS, Constructionline, membership of the Federation of Piling Specialists or similar, list them. Main contractors and developers check these at pre-qualification. For domestic clients, insurance and who takes design responsibility matter more, so explain those as well in plain words on the homeowner pages.
Can the site help with underpinning work?
If you do underpinning, give it its own page. Homeowners with subsidence often come through insurers, loss adjusters or engineers, and want to understand the process and how long they will be disrupted. Explaining how you work alongside insurers and engineers, without promising anything about the claim itself, is useful and reassuring.
Will a new site bring in more piling work?
That depends on the market as much as the site. It makes you easier to check and easier to send details to, which matters in a trade where work comes through engineers and builders. Tracking on the new site shows how many people use the drawings upload form, which is a useful measure of whether it is working.
Also for piling contractors
SEO for piling contractors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.