Landing pages for driving instructors
Landing page design for driving instructors, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For driving instructors
What it means in your trade.
A single-purpose page suits one offer: a new automatic car, a block booking discount for new pupils, intensive courses over the school holidays, lessons for college students starting in September, or a new area added. Each page gives the offer, the price, the areas and one enquiry route, and can be linked from an advert, a college noticeboard or a QR code on the roof sign. It shows which push filled the diary.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
Can I advertise intensive courses on the site?
Yes, on a page of their own that explains how many hours are included, how the test is booked, and what happens if the test date moves or the pupil is not ready. Be careful not to promise a pass or a test date, since you control neither, and the ASA expects advertising claims to be accurate.
Can I have my own website while I am on a franchise?
Usually, but check your franchise agreement about branding, the car's livery and taking bookings directly. A site on your own domain holds your reviews and contact details whatever changes later, so starting it early lets your own reputation build up under your own name rather than the school's.
Can the site bring in refresher and older learners?
Yes. Refresher lessons, returning drivers and nervous drivers are separate searches, and each benefits from a page explaining who it suits, how lessons are adapted and the price. These pupils are often adults booking for themselves, so the tone and the photos should not assume a teenage learner.
Also for driving instructors
Landing page design for driving instructors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.