Google Ads for fencing companies
Google Ads management for fencing companies, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For fencing companies
What it means in your trade.
Fencing demand jumps after storms, and ads can capture that if you have the capacity. Outside those weeks, bid on higher-value work like full garden runs, rural fencing or gates, within your real area. Exclude panels for sale, cheap, DIY, how to, suppliers, retailer names and jobs, and turn off storm ads as soon as the diary is full.
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Send clicks to the page for that fencing type, with the photo and length form. Track calls and forms so you can see which terms lead to quotes you win.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for fencing companies
Made for your trade.
Every trade asks something different of its website. For a fencing company, these are the parts built in.
- Separate pages for garden fencing, rural fencing, commercial fencing and gates, each with the materials and styles you install.
- A plain explanation of what your price includes, from post type to removal of the old fence.
- An enquiry form that asks for rough length, height, access and photos of the existing boundary.
- Photos of work in progress showing posts, concrete and gravel boards, captioned so homeowners understand them.
- Your Google Business Profile set up with fencing categories and the areas you cover.
- A notice at the top of the site that can be switched on after storms, saying how soon you can get to repairs.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How do I attract commercial fencing work through the website?
Commercial buyers, such as schools, builders and facilities managers, want to see the types of fencing you install, such as mesh panels, palisade and hoarding, along with your insurance levels and any health and safety accreditation you hold. A page for them with a direct email and a way to request a site survey fits how they buy.
How quickly can the site change when my diary fills?
With Growth Care, a message is enough to change the lead time or switch on a storm notice, and it is handled within the monthly allowance. Keeping that information current stops people waiting on a reply only to hear that you are booked for weeks.
Should I include decking and landscaping on a fencing website?
If you do them well and want more, yes, each on its own page. Keep the fencing pages focused, because customers searching for fencing want to see that you specialise. Related services can sit in a secondary menu so they add work without diluting what the site is known for.
Also for fencing companies
Google Ads management for fencing companies
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.