Websites for fencing contractors
Fencing contractor websites built for storm weeks and slow weeks alike
Fencing enquiries arrive in two very different moods: a panel flat on the lawn after a windy night, and a new boundary someone has been pricing up for a month. A good fencing website handles both, without letting the urgent calls crowd out the better-paid work.
The morning after a gale
After a big storm, half the street needs a panel replaced and your phone does not stop. You cannot get to everyone this week, and the website can either make that worse or help you sort it.
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Make it help. A storm repair form that asks for a photo of the damage, the length of the run and whether posts have snapped lets you triage from the van: quick like-for-like fixes, jobs that need new posts, and full replacements. Say honestly how quickly you expect to reach new jobs. Tell people what they can do in the meantime, like propping a loose panel or keeping the dog in. And mention the upgrade: a storm is when people are most willing to hear why concrete posts and gravel boards cost more and last longer.
Posts, panels and the questions you answer on every visit
Most customers do not know the difference between close-board and a lap panel, or why your quote is higher than the price of panels at a DIY shed. Explaining the options on the site means you arrive to someone who already understands what they are choosing between, and the conversation becomes about which one rather than why so much.
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- Close-board and featheredge against ready-made panels, and why the first stands up to wind better.
- Concrete posts against timber posts, and what each costs over the life of the fence.
- Gravel boards, and why they keep the bottom of the fence out of wet soil.
- Pressure-treated timber, and what the treatment does and does not guarantee.
- Slatted, hit-and-miss and composite options for people who want something more modern.
Boundaries, neighbours and how high a fence can go
Fencing brings out questions that have nothing to do with timber. Which boundary is mine? Which way should the good side face? Who pays? Can I go higher? A short page covering the common ones marks you out as the contractor who knows the rules.
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On height, the general position in England is that a fence up to two metres does not need planning permission, dropping to one metre where it sits next to a road used by vehicles, with extra rules for listed buildings and some estates. Say that plainly, suggest customers check their deeds and their council if they are unsure, and stop short of legal advice. Being careful here earns more trust than sounding certain.
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Gardens, paddocks and industrial estates buy fencing differently
A homeowner, a horse owner and a warehouse manager all search for fencing, and they want completely different things. Post and rail or stock fencing for a paddock needs to show you understand livestock and horses. Palisade, weldmesh and security fencing for a commercial site need a page that talks about security, access control and site safety, with the paperwork a facilities manager expects: insurance, risk assessments and, often, a contractor scheme such as CHAS. Gates, especially automated ones, are a separate buyer again.
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If you do all of these, give each its own page so every buyer lands somewhere that speaks to them. If you only do garden fencing, say so, and the commercial enquiries you cannot take will stop arriving.
Map listings, reviews and ads in a weather-driven trade
Searches like “fencers near me”, “fence repair” and “fence installation” are answered mostly by the map results, so keep your Google Business Profile complete, with photos of finished runs and gates. Storm repairs are often where a fencing firm gets its first reviews in bulk, because relieved customers are happy to write one. Send the review link the day the job is done.
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Paid ads make most sense for planned installs in spring and summer, when people are planning their gardens and have time to compare. After a storm you rarely need ads; you need the triage form. Tracking which calls came from which source tells you whether an ad brought in a new boundary or just another panel repair.
What changes once the site is live
Fencing sites need small, timely changes: a storm-week message switched on and off again, new project photos added, a gate page when you start fitting automation. With ongoing care you send a message and it is handled, and the enquiry forms are tested regularly so a storm week never arrives to a form that quietly stopped sending.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a fencing company, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should I put fence prices per metre on my website?
A guide price per metre for your most common fence types helps people decide whether to enquire, as long as you explain what changes it: removing the old fence, access, ground conditions, slopes, concrete or timber posts, and gravel boards. Customers who understand those factors accept a quote more readily, and the people who were only after the cheapest option filter themselves out.
How do I cope with storm damage enquiries without drowning in them?
Give storm repairs their own form that asks for photos, the length of the damage and whether posts are broken. That lets you sort the enquiries into quick fixes and full replacements before you go anywhere. Be honest on the page about how soon you can reach new jobs. People accept a wait far more easily than silence.
Is it worth explaining fence height rules on my website?
Yes, as long as you keep it general and careful. Customers often ask whether they need permission for a taller fence, and a plain summary of the usual limits in England, with a suggestion to check with the council for anything unusual, answers them before they call. It shows you know the subject without pretending to give legal advice.
Can a website help me win agricultural or commercial fencing work?
Yes, if those buyers have their own pages. A farmer or horse owner wants to see stock, post and rail, and equestrian work. A facilities manager wants palisade or mesh fencing, insurance details and health and safety paperwork. Separate pages let each one find what they need, and they give search engines a clear signal about every type of fencing you do.
Where to next
Also for fencing companies:
Related trades we build for:
Fencing Company websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.