Websites for gardeners
Gardener websites for a round that stays full, close to home
A gardening business lives on regular visits. Your website should find the clients who fit your round, on your days and near the gardens you already look after, and turn away the rest politely.
Your round is a map, and the website should know it
The money in garden maintenance is made or lost in the van between gardens. A new weekly client two streets from your Tuesday run is worth far more than a fortnightly one on the other side of town, even at the same hourly rate. Most gardener websites ignore this and simply say “covering the local area”, so every enquiry looks the same until you have spent time replying to it.
Read moreShow less
Put the areas you cover in plain words, and if you work set days in set places, say that too. Ask for the postcode first on the enquiry form. Then reply with something useful, such as “we have a Thursday slot near you” or “we are not in your area yet, but we can add you to the list”. People appreciate a straight answer, and you stop quoting for gardens you would never fit in.
Spring rush, winter gaps
Everyone wants a gardener in the same few weeks of spring, when the grass starts growing and the borders need attention. From late autumn the round thins out, some clients pause, and the diary has holes in it.
Read moreShow less
The site can smooth both ends. When you are full, switch on a waiting list instead of leaving messages unanswered, because an ignored enquiry becomes a bad impression and sometimes a bad review. When things go quiet, push the work that suits the colder months: hedge cutting, pruning, leaf clearance, bare-root hedge planting, and tidying gardens ready for the next season. The homepage in November should not look the same as the homepage in April.
Before they hand over the side-gate code
A regular gardener is often in the garden while the owner is at work, or visiting an older client who lives alone. That is a lot of trust to extend to a name found online, and the site has to earn it before the first visit.
Read moreShow less
- Your face and your name, and whether it will be you or a colleague who turns up each time.
- Public liability insurance, stated plainly.
- What happens to the green waste: composted on site, bagged for their brown bin, or taken away under your waste carrier registration.
- What you do when it rains on their day, and how you let them know.
- Any horticultural training, such as an RHS qualification, if you hold one.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Regular maintenance first, clearances second
Overgrown-garden clearances, often before a house sale or a new tenancy, bring in steady enquiries. They pay, but they do not build a round, and a site that leads with them fills your inbox with one-offs. If regulars are what you want, lead with regular maintenance: how often you visit, how visits are priced, the minimum visit length and what a typical visit covers.
Read moreShow less
Be clear about what you do not do. If you do not build patios or lay turf, say so and suggest what kind of firm they need instead. It saves you both a wasted visit, and people remember the gardener who pointed them the right way.
Found on the map, then recommended over the fence
Searches like “gardener near me”, “garden maintenance” and “hedge cutting” are mostly answered in the map results, so your Google Business Profile matters as much as the site. Set it up as a service-area business covering the places you genuinely want to work, with photos of real gardens rather than stock lawns.
Read moreShow less
Regular clients rarely think to leave a review, because nothing dramatic happened. Ask at the end of the first full season, when they can see the difference. Many new clients arrive through a neighbour or a local Facebook group, then search your name to check you are real. Make sure the name on the van, the profile and the website all match, so that search finds you.
Paid ads are usually a poor fit for a gardener with a healthy round. The exception is a short push when you add a second person or a van and need to fill a new area quickly.
Keeping the site as current as your diary
A gardener's website goes out of date in small ways: a waiting list that should be open, a new area you now cover, winter services still showing in May. Each one costs a little. Ongoing care means sending a message and having it changed, rather than logging into a builder you have forgotten the password for. The monthly report shows how many enquiries came in, and the postcodes on the form tell you whether they came from the places you asked for, which is the number that matters for a round.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a gardener’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should I put my hourly rate on my gardening website?
Usually, yes. Regular garden maintenance is commonly priced by the hour or per visit with a minimum, and showing your rate filters out people looking for the cheapest possible option. If you price per visit based on garden size, explain what affects it instead. Either way, the people who enquire already know roughly what they are signing up for.
How is a gardener website different from a landscaper website?
A gardener sells an ongoing relationship: the same person, visiting on a schedule, often with access to the garden while the owner is out. The site is built around areas, days, availability and trust. A landscaper sells one-off construction projects, so their site is a portfolio of builds and a way to qualify budgets before a site visit.
What should the enquiry form ask a new maintenance client?
Postcode first, then how often they would like visits, a rough idea of garden size, what needs doing, and access details such as a side gate or parking. Ask whether they want green waste taken away. A couple of photos help. Keep it short enough to finish on a phone, because many people enquire while standing in the garden they want help with.
Can my website say I am fully booked without losing people?
Yes, and it should. A waiting list form that takes their postcode and preferred frequency keeps the enquiry instead of letting it drift to someone else. People who wait for a good gardener are often the most loyal once a slot opens up. You can then fill gaps from the list in the order that suits your round.
Is social media enough for a gardening business?
It is good for showing work, but it is poor at answering the practical questions: which areas you cover, how you charge, whether you are taking on clients. Posts get buried, and people checking you out after a recommendation usually search your name. A simple website holds the permanent information and gives them somewhere to enquire properly.
Where to next
Also for gardeners:
Related trades we build for:
Gardener websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.