Google Ads for flooring companies
Google Ads management for flooring companies, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For flooring companies
What it means in your trade.
Ads can work for flooring when they target specific materials and services, such as LVT fitting or engineered wood installation, rather than broad terms like carpet, which attract people looking for a shop or a cheap product. Keep campaigns to the radius you actually cover.
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Exclude cheap, offcuts, remnants, DIY, samples free and job-seeking terms, and consider excluding retailer brand names. Each campaign should land on the matching material page with the visit booking form ready. Tracking needs to be in place before launch so you can compare cost per booked visit against what a typical job is worth.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for flooring companies
Made for your trade.
Every trade asks something different of its website. For a flooring company, these are the parts built in.
- A page for each material you fit, such as carpet, LVT, laminate, engineered wood and stair runners, each with your own finished rooms.
- A preparation page with photographs of subfloors being levelled, checked and boarded, captioned in plain words.
- A booking form for measure and sample visits that asks for rooms, rough sizes, materials of interest and postcode.
- A page for landlords, letting agents and commercial clients covering turnaround, durable ranges and invoicing.
- Your Google Business Profile set up as a shop, a service-area business or both, matching how you trade.
- Tracking on calls, forms and visit bookings, so you can see which pages produce measure-ups.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How can the website bring in landlord and letting agent work?
With a page written for them. Agents want quick turnaround between tenancies, hard-wearing ranges, clear invoicing, access arrangements and insurance. A short page covering those, with photos of rental properties you have floored and a direct route to set up an account, is far more likely to be found and used than a line on a homeowner page.
Should I include flooring brands I am approved to fit?
If you hold approved installer status with a manufacturer, show it with the logos you are permitted to use, ideally on the relevant material page. It reassures customers buying premium ranges. If you simply fit a brand without formal approval, name it as a range you fit rather than implying an accreditation you do not hold.
Can customers book a measure and sample visit online?
Yes. A booking form asking for the rooms, rough sizes, the materials they are considering, a postcode and preferred days gives you enough to plan the visit and bring the right samples. It sits on every material page, so someone who has just decided they like engineered oak can book without hunting for a contact page.
Also for flooring companies
Google Ads management for flooring companies
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.