Google Ads for funeral directors
Google Ads management for funeral directors, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For funeral directors
What it means in your trade.
Ads can be appropriate for funeral directors if used carefully. They make most sense for direct cremation, for funeral plans where you offer them, and for families searching urgently who may not know an independent is nearby. Bid on those searches within your area, and exclude jobs, courses, poems, readings, celebrity funeral news and insurance comparison searches.
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The landing page must be calm and practical, with the phone number, what happens next and prices in view. A family clicking an ad should find help straight away. Tracking calls first shows whether the ads are genuinely helping families find you.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for funeral directors
Made for your trade.
Every trade asks something different of its website. For a funeral director, these are the parts built in.
- A clear number that is answered at any hour, visible at the top of every page, with a short guide on what to do first.
- Your price list and options set out plainly, with the standardised price list easy to find.
- A team page with photos, and pages showing your premises, chapel of rest and vehicles.
- A funeral notices section that you can update, with service times, venues and donation details.
- A gentle enquiry form for families who would rather write than call.
- Your Google Business Profile for each branch set up with the right categories, hours and phone number.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should funeral notices be on our website?
If families agree, yes. Notices help the wider community find service times, venues, donation details and flower instructions. They are often among the most visited pages of a funeral director's site. They need to be easy for you to update and easy to remove when the family asks, and each notice should be written with care.
How do we explain funeral plans accurately?
Funeral plans are regulated by the Financial Conduct Authority, so the information must be accurate and must make clear who provides the plan. A plans page can explain what a plan covers, how it works with your firm and who to speak to. The wording should come from you and your plan provider; we present it clearly.
How can we show we are independent without criticising others?
By stating facts: the family behind the firm, how long you have served the area, who owns the business and who will care for families. Photos of the team and premises, and letters or reviews from families, show the difference without any need to compare. The tone should be quiet and confident, never defensive.
Also for funeral directors
Google Ads management for funeral directors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.