Hull / east, west and the East Riding
Hull website design for businesses on both banks of the River Hull
Hull is a self-contained city with a tight boundary, a river down the middle and a lot of its customers living just outside it in the East Riding. A website that works here speaks Hull's own geography.
East Hull, west Hull
The River Hull splits the city, and people on each side know which one they are on, with Hull FC in the west and Hull KR in the east as the most obvious sign. West Hull runs out along Anlaby Road and Hessle Road and through the Avenues; east Hull along Holderness Road towards Sutton, Bransholme and Marfleet. Plenty of firms work both sides, but a customer still likes to see their own patch named.
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Your areas page should do that properly: the districts, the roads people use to describe where they live, and the villages beyond. It gives Google clear signals about where you work, and it tells a customer off Holderness Road that you are not a west Hull firm who will only come over reluctantly.
Cottingham, Hessle and Willerby count too
Hull's boundary is drawn tight, and a lot of the surrounding suburbs are in the East Riding of Yorkshire instead: Cottingham, Hessle, Anlaby, Kirk Ella, Willerby and Hedon, with Beverley a few miles north. To the people who live there, they are separate places, and they search that way. “Plumber Cottingham” is a different search from “plumber Hull”, and your site should be able to answer both.
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If those villages are a big part of your work, give the main ones a proper mention with jobs to show for them. If you go further, to Beverley, Withernsea or up the coast to Hornsea, say how often and whether it costs more. Customers further out want to know before they ring whether you will come that far.
Over the bridge, or not
The Humber Bridge puts Barton-upon-Humber and North Lincolnshire a short drive away, and some Hull firms work regularly on the south bank while others never go. The bridge is tolled, and the Lincolnshire side has its own firms. Either choice is fine; what costs you is leaving it unsaid.
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If you cover Barton, Brigg or Scunthorpe, name them on the site and set your Google Business Profile service area to match. If you do not, keep them off. Both choices save wasted calls, and both keep your site's picture of where you work consistent with Google's.
★★★★★
“Mate these landing pages are next level I ain’t seen a website like this before”
A market of its own, with its own phone company
Hull is unusual even in small things. It has its own telephone company, KCOM, with cream phone boxes instead of red ones, and a local 01482 number still reads as local to plenty of customers. Sitting at the end of the M62 with the Humber to the south, it is not on the way to anywhere, and local search here tends to be Hull firms competing with each other rather than outsiders passing through.
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What that rewards is being clearly and specifically Hull. A Google Business Profile with the right categories and genuine reviews, a site that names the districts and villages you cover, recent jobs with the area mentioned, and the same name and number everywhere. None of it is clever, and it is easy to leave some of it out.
Blades, docks and the commercial side
Hull's economy has shifted towards the Humber's offshore wind industry, with Siemens Gamesa making turbine blades at Alexandra Dock, alongside the port and long-established manufacturers. That work supports a supply chain of electrical and mechanical contractors, cleaners, security firms, caterers and fabricators, and those buyers read a website differently from a homeowner.
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A commercial buyer wants your insurance, your accreditations (NICEIC for electrical work, SIA licensing for security, a waste carriers licence if you take waste away), the kind of sites you have worked on and how quickly you respond out of hours. If commercial work is where you want to grow, give it its own section with that detail, separate from the pages aimed at households.
What it costs
From £1,400, one-off.
Growth Websites start at £1,400, one-off, for up to six pages. About 14 working days from agreed direction to launch. That covers the audit, the writing, the design, the build, the conversion and local search groundwork, tracking, speed and launch. You own it outright.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a Hull business list East Riding villages on its website?
Yes, if you work there. Cottingham, Hessle, Anlaby, Willerby and Beverley residents search by their own names, and a site that only says “Hull” misses them. List the villages you cover in plain text, mention jobs you have done in the main ones, and set your Google Business Profile service area to match. Leave out anywhere you would not actually travel to.
Is Google Ads worth it for a Hull trade?
It can be, because the city is compact and the area you need to target is small. Aim the adverts at Hull and the villages you serve, exclude the south bank if you do not cross the bridge, and send each click to a page for that specific job. Track the calls and forms, and stop if the numbers do not add up after a few weeks.
Does it matter if my phone number is a mobile rather than 01482?
Not much for search, as long as it is the same number everywhere: website, Google profile, van and directories. Some customers do read a local landline as a sign of an established local firm, so if you have one, show it. The more important thing is that the number dials in one tap on a phone and that someone actually answers it.
Can you build commercial pages for offshore and port work?
Yes. The rebuild can include a separate section aimed at commercial buyers, with your accreditations, insurance, the types of sites you work on and how you handle out-of-hours callouts. Coltura writes the copy with you from a short conversation, so you do not need to draft it. What we will not do is invent contracts or clients you have not had.
Will my old site keep its search traffic after a rebuild?
That is the thing to protect. Before anything changes, the pages currently bringing you visits are identified, and at launch each one is either kept or redirected to its replacement, so the value carries across rather than disappearing. If you have spent years building a presence for Hull searches, the rebuild should build on it and keep what already works.
Also in Kingston upon Hull
Websites by trade:
Web design in Kingston upon Hull
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep. We work across East Yorkshire and the rest of the UK, remotely.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.