Google Ads for mechanics
Google Ads management for mechanics, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For mechanics
What it means in your trade.
Ads can make sense for a mechanic in short bursts, when the diary has room and for jobs worth the click, such as clutches, cambelts or diagnostics. Keep them to your radius and working hours, and pause them when you are booked up. Exclude searches that are not jobs: parts, manuals, how to, DIY, courses, mechanic jobs, salary.
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Each ad should land on the page for that job, with a price guide and a quick way to send the registration and fault. A click to a homepage that lists everything and prices nothing is unlikely to turn into work. Tracking calls and forms from ads shows whether the spend is worth repeating.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for mechanics
Made for your trade.
Every trade asks something different of its website. For a mechanic, these are the parts built in.
- An introduction page with your photo, background and the way you work, written in your voice.
- A page for each common job, such as servicing, brakes, clutches, cambelts and diagnostics, with a price guide and what is included.
- A clear statement of where you work: mobile radius, unit address if you have one, and which jobs happen where.
- A contact route that suits someone on the tools: tap to call, WhatsApp and a short form asking for the registration and the fault.
- Your Google Business Profile set up as a service-area business if you are mobile, with photos of real jobs.
- Tracking on calls, messages and forms so you can see what the website produces.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What if I only do some jobs at the customer's home?
The site says so, clearly. A short section setting out what you do on a driveway or at a workplace, what needs your unit or a ramp, and what you do not take on saves you from quoting jobs you cannot complete. Customers appreciate knowing before they ring, and it makes the business look organised.
Do I need online booking?
Not necessarily. For a one-person business a booking request often works better than live slots: the customer suggests days and describes the job, and you confirm once you know parts are available. It keeps control of the diary with you while still letting people book at nine in the evening.
I do not have many photos. Is that a problem?
It is common, and easy to fix over a few weeks. A photo of you, your van or unit, and phone shots of jobs in progress are enough to start. Coltura can suggest what to capture, and new photos can be added through Growth Care as you take them. Real, slightly imperfect photos persuade more than stock images of dealer workshops.
Also for mechanics
Google Ads management for mechanics
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.