Google Ads for personal trainers
Google Ads management for personal trainers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For personal trainers
What it means in your trade.
Ads can work for trainers in the busy stretches, January and the run-up to summer, if they point at one clear offer with a start date and the diary has space. Running them all year to a homepage rarely pays back when hours are limited. Bid on terms for your speciality and area, and exclude searches for courses, qualifications, jobs, free workout plans and gym memberships.
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The landing page matters more than the advert: the offer, the price, who it is for and a short consultation form. Track consultations booked and sign-ups, and stop once you are full.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for personal trainers
Made for your trade.
Every trade asks something different of its website. For a personal trainer, these are the parts built in.
- A homepage that says who you train, where and at what times, with starting prices and one clear consultation step.
- A page for each offer you sell, such as one-to-one blocks, small group or online coaching, with what is included and the commitment.
- A consultation form asking for goals, available times, experience and any injuries, so you can judge fit before the call.
- Client stories written with consent and checked against the CAP Code's rules on testimonials and weight claims, focused on what changed in their lives.
- Your qualifications listed with what each one covers, and a Google Business Profile set up if you run your own studio.
- Tracking on consultation requests, so you can see which pages and campaigns produce them.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How long does a personal trainer website take?
About 14 working days of build after the direction is agreed and your content is in: who you train, prices, qualifications, photos and a few client stories. The free Growth Audit comes first and shows what would change. Most of your part is a half-hour conversation, because the copy is written for you.
Can the site help me move from a gym floor to my own studio?
It can carry your clients with you. A site on your own domain holds your reviews, your stories and your contact details, independent of any gym. When you move, the location details change and everything else stays, so returning clients and new enquiries follow you rather than staying behind with the gym.
Should online coaching go on the same website?
Yes, on its own page with its own price. Online coaching reaches people outside your area, so that page carries more of the selling: how check-ins work, what the app or programme includes and what a typical week looks like. Keeping it separate stops local clients confusing it with in-person sessions.
Also for personal trainers
Google Ads management for personal trainers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.