Local SEO for personal trainers
SEO for personal trainers, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For personal trainers
What it means in your trade.
People search for a trainer with a need and a place: personal trainer near me, female personal trainer, PT for over 50s, postnatal personal trainer, strength coach, often with a district or gym name. For trainers with a studio, the Google Business Profile, distance and reviews decide much of the map. For gym-floor trainers, the website carries more of the load.
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The groundwork is a page for each speciality you want clients for, your gyms and areas named plainly, starting prices, and reviews that describe the experience. Online coaching needs its own page because it is not local at all. This gives your services a fair chance in the searches that fit you, without any promised position, which depends on competition and reviews too.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for personal trainers
Made for your trade.
Every trade asks something different of its website. For a personal trainer, these are the parts built in.
- A homepage that says who you train, where and at what times, with starting prices and one clear consultation step.
- A page for each offer you sell, such as one-to-one blocks, small group or online coaching, with what is included and the commitment.
- A consultation form asking for goals, available times, experience and any injuries, so you can judge fit before the call.
- Client stories written with consent and checked against the CAP Code's rules on testimonials and weight claims, focused on what changed in their lives.
- Your qualifications listed with what each one covers, and a Google Business Profile set up if you run your own studio.
- Tracking on consultation requests, so you can see which pages and campaigns produce them.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
How long does a personal trainer website take?
About 14 working days of build after the direction is agreed and your content is in: who you train, prices, qualifications, photos and a few client stories. The free Growth Audit comes first and shows what would change. Most of your part is a half-hour conversation, because the copy is written for you.
Can the site help me move from a gym floor to my own studio?
It can carry your clients with you. A site on your own domain holds your reviews, your stories and your contact details, independent of any gym. When you move, the location details change and everything else stays, so returning clients and new enquiries follow you rather than staying behind with the gym.
Should online coaching go on the same website?
Yes, on its own page with its own price. Online coaching reaches people outside your area, so that page carries more of the selling: how check-ins work, what the app or programme includes and what a typical week looks like. Keeping it separate stops local clients confusing it with in-person sessions.
Also for personal trainers
SEO for personal trainers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.