Google Ads for photographers
Google Ads management for photographers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For photographers
What it means in your trade.
Ads can make sense for photographers and videographers when aimed at higher-value work: weddings in the planning months, corporate video, commercial and brand photography. Bid on those services with your area, and exclude jobs, courses, cameras, editing software, free, stock photos and cheap searches.
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The landing page should match the ad exactly: a wedding ad to your wedding page with a starting price and date check, a corporate video ad to the business page with examples and process. Tracking enquiries first shows whether the ad cost is justified by bookings.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for photographers
Made for your trade.
Every trade asks something different of its website. For a photographer, these are the parts built in.
- Separate pages for each type of work you want more of, such as weddings, portraits, commercial photography or video, each with matching work.
- Galleries compressed and loaded properly, so the work looks sharp without slowing the page.
- Package or starting price pages that explain what is included and how bookings are secured.
- An enquiry form asking for date, location, type of shoot and budget, with a quick availability check.
- Venue or location pages for places you have shot, built from your own work there.
- Reviews placed next to matching work, with your Google Business Profile set up and linked.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Do venue pages really help a wedding photographer?
They can, if they are built from real weddings you have shot there. Couples often search for photographers who know their venue, and a page showing your work there, with notes on light, locations and timing, is genuinely useful to them. Only create pages for venues where you have work to show.
Can we keep using our existing client gallery service?
Yes. Client galleries are best kept on the specialist service you already use, which handles delivery, downloads and print sales. The website links to it clearly, so clients can find their gallery easily. That keeps the website fast and focused on winning new work.
How should commercial and wedding work sit together?
Give each its own section with its own tone. Business clients want to see brand work, headshots or video in a clear, professional layout with process, turnaround and usage rights explained. Couples want emotion, style and availability. Separate sections and enquiry forms let each client see the work that matches their needs.
Also for photographers
Google Ads management for photographers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.