Landing pages for plant hire companies
Landing page design for plant hire companies, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For plant hire companies
What it means in your trade.
A single-purpose page suits a seasonal push, such as weekend mini digger hire for homeowners in spring, or long-term hire for contractors through the winter. It shows one machine or package, with what is included and a booking form.
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A page for a new machine type added to the fleet, or for a new depot or delivery area, can support a campaign or be sent directly to regular customers. Each keeps to one offer and one way to book.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
Should the site mention used machines for sale?
If you sell ex-hire plant, a separate page helps, kept apart from hire so buyers and hirers are not confused. List machines with photos, hours and price, and update it as stock sells. If you do not sell machines, say so, which cuts down on calls you cannot help with.
Will a new site mean more hires?
That depends on demand as much as the site. What changes is how easily a hirer who finds you can see your machines, specs and delivery terms and send a booking request. Tracking shows which machine pages lead to enquiries, which helps you decide what to promote and which pages need better photos or detail.
What do I need to provide for the new site?
Photos of your actual machines, a fleet list with specs, your delivery areas and charges, and your hire terms. Coltura writes the copy after a short conversation, so there is little else. If your fleet changes often, it is worth agreeing at the start how updates will reach the site.
Also for plant hire companies
Landing page design for plant hire companies
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.