Google Ads for rendering companies
Google Ads management for rendering companies, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For rendering companies
What it means in your trade.
Ads can suit a renderer in late winter and spring, when homeowners plan exterior work, provided you have summer capacity. Bid on specific systems and jobs in your area, and exclude render suppliers, DIY, trade counters, vacancies and training, as well as grant-only searches if you do not take funded work.
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Each ad should point at the page for that system or job, with photos, colour options and a form that takes pictures of the house. A homeowner comparing silicone with monocouche will not be persuaded by a homepage.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for rendering companies
Made for your trade.
Every trade asks something different of its website. For a rendering company, these are the parts built in.
- Pages for each render system you install, explaining in plain terms where each suits and what upkeep it needs.
- A gallery showing whole elevations and close-ups of detailing, captioned with the system and colour.
- A page describing the stages of a job, including removal of old coatings, scaffolding and weather.
- An enquiry form that asks for photos, house type and roughly how many walls are involved.
- Your manufacturer approvals and warranty terms explained, including who backs the warranty.
- Your Google Business Profile set up with categories for rendering and any cleaning or insulation work you do.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How much detail should I give about preparation?
Enough for a homeowner to understand what they are paying for. Explain removing old coatings, repairing the wall behind, fixing beads and mesh, and protecting windows and paths. Photos of those stages show work nobody sees once the finish is on, and help explain why your quote differs from one that skipped them.
Do I need separate pages for different house types?
Not usually. It works better to show house types within the gallery and on the system pages, such as a pebble-dashed semi redone in silicone or a bungalow finished in monocouche. Homeowners look for a house like theirs, so captions that describe the property do more than splitting the site into many thin pages.
Can a new site help me fill the summer diary earlier?
It can support it. A clear note of how far ahead you are booking, an easy enquiry form with photos, and pages explaining systems and colours give homeowners what they need to commit during winter. Whether they do also depends on price and trust.
Also for rendering companies
Google Ads management for rendering companies
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.