For rendering contractors
Rendering company websites for a job the whole street can see
A re-render changes how a house looks from the road, costs the homeowner a serious sum and cannot easily be undone. Your website has to carry that decision: the system, the colour, what happens to the old finish, and why they should trust you with the front of their home.
Every finished elevation is an advert, if people can trace it to you
Few trades leave such visible work. Neighbours walk past your finished houses every day, and some of them will want the same. They will not remember your name from the scaffold banner, but they may remember the street, and a gallery organised by house type and colour lets them find the job they saw.
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Site boards during the job, the website address on the van, and asking the homeowner early for permission to use the photos all help turn one house into the next enquiry.
Silicone, monocouche or sand and cement: the question behind every enquiry
Homeowners arrive having read a little about render systems and not enough to choose. They have heard silicone is better, or that a neighbour's render has cracked, or that their house is too old for anything modern. A page for each system you install, saying where you would and would not use it, is what makes them trust your advice about their own wall.
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Be honest about older houses. Solid-walled period properties often need a breathable lime render rather than a modern system, and a renderer who says so plainly will be believed on everything else.
Hacking off, beads and mesh: the work under the finish
Two quotes for the same house can differ a lot, and the homeowner rarely knows why. Usually it is the preparation: whether the old render is hacked off or patched over, how the wall is checked for hollow areas, where beads and mesh go, and how windows, paths and plants are protected while the work is going on.
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A short page with photos of those stages explains your price better than any argument on the doorstep. It also shows the customer what to ask the cheaper firm, which tends to work in your favour.
★★★★★
“They balanced credibility with clarity, and the site performs flawlessly.”
Colour is the decision people put off
Colour charts on a screen are unreliable, and most people are afraid of choosing wrong on something that will stay on the house for years. The strongest help you can give is real houses photographed in daylight, labelled with the colour name and system, with the neighbouring houses in shot for context.
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Offering sample boards, and saying so on the site, removes one more reason to delay. So does a short, honest note on how the colour weathers and how the finish is kept clean.
Green streaks, cracks and the work between re-renders
Not every rendering enquiry is a full job. Cleaning algae-streaked walls, crack repairs, patching around a new window, removing pebbledash before re-rendering: each is searched for separately, and each puts you in front of a homeowner who may want the whole house done later.
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Give these jobs their own pages with before and after photos from the same angle. A cleaning job that makes a tired house look new is a strong advert for what a full re-render would do.
External wall insulation has a different buyer
If you install external wall insulation, keep it apart from your decorative render pages. Private EWI customers ask about heat loss, planning and disruption. Grant-funded work often arrives through a scheme or a main installer and comes with its own requirements, such as PAS 2030 certification and TrustMark registration, so its page should speak to those clients and state what you hold.
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Listed buildings and conservation areas can need consent before the outside of a building changes. A line saying you will check that with the homeowner and the council shows you know where the rules are.
Booking next summer's walls in January
Render needs dry, frost-free weather, so your working year is lopsided. The enquiries that fill spring and summer arrive over winter, when homeowners are planning. That is when your Google Business Profile needs fresh photos, your reviews need to look recent, and any Google Ads should run, with searches for render products and DIY guides excluded.
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It also means the site's message has to change through the year: taking bookings for the season ahead in winter, current availability in summer. Growth Care covers those small, timely edits, so the site never tells people you are fully booked when you are not.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a rendering company, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should a rendering company show first on its website?
Finished houses, photographed from the street in daylight, with the before shot from the same angle and the system and colour named in the caption. Homeowners are deciding how their home will look for years, so they want real results on houses like theirs. After that, explain the systems you install and give a simple way to ask for a quote with photos attached.
Should a renderer explain the different render systems online?
Yes. Most homeowners have read a little about silicone, monocouche and sand and cement render and are unsure which suits their house. A page for each system you install, saying where you would and would not use it, builds trust in your advice. Mention when an older solid-walled property needs a breathable lime render instead, if that is work you do.
Is render cleaning worth promoting alongside full re-renders?
Often. People search separately for cleaning algae streaks, repairing cracks and patching render, and each small job puts you in front of a homeowner who may want the whole house done later. Before and after photos of a cleaning job show what you can do for a tired elevation, and the relationship makes you the obvious choice when a full re-render comes up.
When should a rendering business advertise?
Mostly in winter and early spring, when homeowners plan exterior work for the warmer months. Rendering needs dry, frost-free weather, so the summer diary is largely filled by enquiries made months earlier. Keep ads to the systems and areas you want, exclude searches for render products and DIY guides, and track which ads lead to surveys rather than clicks.
Can a rendering website cover external wall insulation too?
Yes, on its own set of pages. Private EWI customers care about warmth, disruption and planning, while grant-funded work has its own standards such as PAS 2030 and TrustMark, and often comes through a scheme or main installer. Keeping it separate from decorative render stops each audience wading through the other's details, and lets you state clearly what certification you hold.
Where to next
Also for rendering companies:
Related trades we build for:
Rendering Company websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.