For bricklayers and brickwork contractors
Bricklayer websites that win direct work as well as subcontract
Plenty of bricklayers stay busy through builders and never need a website. The ones who want their own homeowner work, or a better class of main contractor, need a site that shows the craft close up and speaks to two very different buyers.
A site manager and a homeowner, reading the same page
Most bricklaying work arrives one of two ways. A builder or site manager needs a gang for a few weeks, or a homeowner needs a garden wall, a new front boundary or the shell of an extension. They read your site for completely different reasons.
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The site manager wants to know you can start, how many layers you can put on, whether you work labour-only or supply and fix, and that your cards and insurance are in order. The homeowner wants to see walls like the one they are imagining and understand roughly what it involves. Put both on one page and each has to wade through the other's detail. Two clear routes from the homepage, one for trade and one for home, fix that.
Close enough to see the pointing
A wide shot of a finished extension tells a bricklayer's customer very little; from ten metres every wall looks fine. The skill is in the detail, so the photos have to go close.
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Brick matching deserves a page of its own. Homeowners extending an older house worry the new part will look bolted on, and a few side-by-side photos of reclaimed or carefully matched brick settle that faster than any promise.
- Straight-on shots of the joints in low sun, so the finish shows
- Corners, reveals and arches, where poor work is easiest to spot
- New brick beside old on an extension, showing how well it was matched
- The bond named in the caption: stretcher, English, Flemish or a decorative course
- Garden and boundary walls with the coping and piers in frame
- The same spot photographed before the job started
What a main contractor checks before calling you back
Builders and developers who have never used you will look you up before they hand over a phase. They are checking dull, important things, and a short trade page answers them without a phone call.
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Reviews from builders count here. A line from a site manager saying you turned up and kept to the programme is worth more to the next site manager than five stars from a homeowner.
- Gang size, and the work you take: new build, extensions, blockwork, facing brick
- Labour-only, supply and fix, or both
- CSCS cards held across the gang
- Public liability and employer's liability cover
- How far you will travel, and how soon you can start
★★★★★
“Mate these landing pages are next level I ain’t seen a website like this before”
Frost, rain and an honest diary
Brickwork stops when frost threatens the mortar, and a wet fortnight can wreck a programme. Customers know that vaguely. A site that says so plainly, with a line about how you protect fresh work overnight, reads as someone who has done this for real.
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It helps you too. Winter is when homeowners plan spring walls and extensions, so the site should say you are taking bookings for the months ahead rather than staying silent and letting those calls go to whoever answers. Keeping that line current is exactly the kind of small, timely change Growth Care handles.
Small, local searches and a modest ads budget
Homeowners rarely search “bricklayer” on its own. They type garden wall builder, brick repointing, chimney rebuild or bricklayer near me, and Google answers with the map listings first. A Google Business Profile with your real area, current photos of walls rather than vans, and reviews that mention the job is where most of those enquiries start.
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Paid ads can work for a bricklayer, but the budget should stay small and local. Keep them to a few jobs you want more of, exclude searches for bricklaying courses, jobs and bricks for sale, and send each ad to the page showing that kind of wall. If most of your work already comes through builders, you may not need ads at all; the trade page will do more.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a bricklayer’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Is a website worth it if most of my work comes through builders?
Yes, if you want to choose who you work for. Builders who have not used you before will look you up, and a short trade page with your gang size, how you work, your cards and your insurance answers their questions before they ring. It also lets you take direct homeowner work in quieter spells, instead of relying on whoever happens to call.
Should a bricklayer put prices on their website?
Exact prices rarely work, because every wall depends on length, height, foundations, brick choice and access. What does help is explaining what drives the cost and giving a starting point you are comfortable with for common jobs, such as a garden wall or repointing a front elevation. People who read that and still enquire are far more likely to go ahead than those ringing for a number.
What photos work best for a bricklaying website?
Close ones. Straight-on shots of the joints in low light, corners, reveals and arches, and new brick beside old on extensions. Name the bond in the caption and add a before shot from the same spot. A wide photo of a finished house hides the craft, while detail shots show exactly what separates good brickwork from the average job next door.
Can one site cover repointing, chimneys and new walls?
Yes, with a separate page for each. People searching for repointing are usually worried about an older house, while someone wanting a new boundary wall is thinking about how the front of the property will look. Each page should show that kind of job, answer the questions people ask about it, and let them enquire about that work directly.
How does a bricklayer get more Google reviews?
Ask at the end of every domestic job, by text, with a direct link so it takes the customer a minute. Suggest they mention the kind of work, such as a garden wall or repointing, because that helps the next reader and helps your listing. For trade work, ask the site manager for a line you can use on your website, with their permission.
Where to next
Also for bricklayers:
Related trades we build for:
Bricklayer websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.