For painters and decorators
Painter and decorator websites that keep the diary full in every season
Decorating work arrives in waves: exteriors when the weather allows, interiors through the darker months, and a rush before every Christmas and every house sale. A decorator's website should help smooth those waves.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
Customers judge everything around the finish.
Decorating is planned work, and customers usually get two or three quotes. They cannot judge the finish until it is done, so they judge everything around it.
When it is urgent
Urgency usually means a deadline
Urgency in decorating is usually a date: a house going on the market, a tenancy ending, family coming for Christmas, a ceiling stained after a leak. They want to know when you can start and whether you can fit them in.
When it is considered
A whole house, an exterior or a kitchen respray
Bigger jobs are compared carefully: what preparation is included, how long it will take, and what the house will be like to live in while it happens.
What wins their trust, what loses it, and what they search for
What makes them trust you
- A written quote that lists the preparation
- Named decorators, pictured
- Clear terms for deposits and extras
- A realistic time for the job
What makes them leave
- A gallery with no idea whose work it is
- No idea of the size of job you take on
- Prices that only appear after a visit
- Stock photos of paint rollers and colour charts
What they type into Google
- “painter and decorator near me”
- “decorators near me”
- “exterior house painting”
- “kitchen cabinet spraying”
- “upvc spraying”
- “wallpaper hanging”
- “end of tenancy decorating”
- “interior painting cost”
Most of these are typed with a room or a job in mind: a hallway, the outside of the house, the kitchen units.
01 / 04
Outside in the dry months, inside when the evenings draw in
Exterior painting depends on dry weather and sensible temperatures, so it tends to crowd into the warmer part of the year, while interior work fills the rest. Customers do not think about this; they ring when they notice the peeling window frames, which is often too late to get on your list for that summer.
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Your site can do some of the planning for them. A short note on the homepage about when you are booking exterior work, updated as the diary fills, nudges people to enquire earlier. In winter, the same space can promote interior jobs. It is a small change that keeps enquiries arriving for the work you actually have room for.
02 / 04
Dust sheets, masking and the tidy finish customers review
Read decorators' reviews and the same words keep coming up: tidy, punctual, careful, left the place spotless. Homeowners rarely judge the brushwork in detail; they judge whether their carpets survived and whether the decorator turned up when promised. That is what your website should show.
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Photos of a room sheeted and masked before work starts, of filled and sanded woodwork before the topcoat, and of a clean handover are more persuasive than a dozen finished rooms that look like every other finished room. Ask for reviews that mention how the house was left, and put the best of them next to the enquiry form, where the worry about mess is strongest.
03 / 04
Kitchen cabinet and uPVC spraying reach further
Spraying kitchen cabinets, uPVC windows and doors has become a sizeable niche, and it behaves differently from general decorating online. Fewer firms offer it, customers are prepared to look further afield for it, and the before-and-after is dramatic enough to sell itself.
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If you do it, give it its own pages rather than a line in a list. Explain the preparation, the coatings, how long the finish lasts and how long the customer is without a usable kitchen. Show the transformation in pairs of photos taken from the same angle. Those pages can reach well beyond the area your general decorating covers.
04 / 04
Ads, map listings and a decorator booked weeks ahead
Painter and decorator searches are mostly local, and the map listing does much of the work. A complete Google Business Profile with current photos, accurate service areas and a steady flow of reviews will usually do more than any advert. Separate pages on the site for decorating, wallpapering, exteriors and spraying cover the searches the map pack does not.
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If you are already booked weeks out, paying for clicks on general decorating makes little sense. Ads earn their place on higher-value work like spraying, and only with call and form tracking in place to show what they produce. Growth Care keeps the booking notes, reviews and gallery on the site current as the seasons change, so it never looks out of date.
What the website needs
The decorating site, page by page
Built to show care as much as finish, with separate pages for the work you want more of and a separate route for landlords and agents.
Homepage. The areas you cover, how far ahead you are booking, the work you do and a quote route.
Interior decorating. Walls, ceilings, woodwork and wallpaper, with the preparation explained.
Exterior painting. Masonry, windows, doors and fascias.
Spraying. Kitchen cabinets and uPVC, each with paired before and after photos.
Landlords and letting agents. Turnaround and booking for property managers.
Quote request. The questions that let you price without a visit.
The enquiry route, and what to leave out
The enquiry route
From “we need the house done” to a guide price
- The visitor picks the kind of work: interior, exterior, spraying or a rental turnaround.
- The form asks which rooms, whether it is walls and ceilings only or woodwork and doors too, any wallpaper, rough timing and whether the property will be empty.
- Photos from the customer let you give a guide price without visiting.
- If you have a minimum job size, the form says so politely, which saves a visit that was never going to become work.
Leave it out
What not to put on the site
- Every room you have ever painted, in no particular order
- Paint brand logos with no explanation
- Colour advice copied from paint brands
- Exterior offers in the middle of winter
Proof and credentials
What a homeowner checks before handing you the keys
Decorating has no licence to check, so homeowners look for evidence of care and reliability. The care itself is covered above; these are the checkable parts.
What to show, item by item
- Memberships, if you hold them
- Membership of the Painting and Decorating Association, or a paint manufacturer's approved decorator scheme, with what it means for the customer.
- Old paint in older homes
- Paint in older properties can contain lead, especially older coats, which needs care when it is sanded or stripped. A line saying you check for it shows you know older houses.
- Insurance
- Public liability cover stated plainly. Letting agents and property managers will ask before they book you.
- A guarantee on your work
- How long you stand behind the finish, and what that covers, in a sentence.
The standard of build
There is no demonstration site for a decorating business, and one borrowed from another sector would not tell you much. Every site is designed and built from scratch around the business, works properly on a phone and is yours outright. If you want to see the standard of build first, three demonstration sites for invented businesses, a roofer, a dental practice and a wine bar, are on the examples page.
See the demonstration sitesIn our clients’ words
What our clients say.
Questions
The questions painters & decorators ask.
Should a decorator publish a day rate or room prices online?
A guide helps more than silence. Some decorators publish a typical price for a standard bedroom or a day rate, with a note on what changes it: ceiling height, wallpaper stripping, the state of the woodwork, furniture to move. That sets expectations before the visit and filters out people looking for the cheapest possible job, while leaving you room to quote properly once you have seen the rooms.
How can my website bring in work from landlords and letting agents?
Give them a page of their own. Letting agents care about turnaround between tenants, access arrangements, insurance and simple invoicing. Colour advice matters far less to them. Say how quickly you can turn a property round and how they can book you, and keep the enquiry route short. Repeat property work is valuable because it returns every time a tenancy ends.
Can I show customers' homes on my website?
Yes, with their permission. Most customers are happy to see their room on your site, but ask first, leave out anything that shows the address or house number, and keep personal photos and paperwork out of shot.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for a decorating business usually means a homepage carrying your booking lead time, an interior page, an exterior page, a spraying page, a landlords and agents page and a quote form that takes photos. Your Google Business Profile is set up and linked, and tracking shows which kinds of work the site brings in.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: photos of rooms before, during and after (protection shots especially), the areas you cover, the work you want more of, and your insurance and any memberships. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for painters & decorators:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site. Then look at your gallery and count how many photos show a protected room or a clean handover rather than a finished wall. If the answer is none, photograph the dust sheets on your next job. It is the proof customers are looking for.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.