Local SEO for painters & decorators
SEO for painters & decorators, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For painters & decorators
What it means in your trade.
Decorating customers search by service and often by town: painter and decorator near me, wallpaper hanger, exterior house painting, kitchen cabinet spraying, uPVC spraying, commercial decorator. The groundwork is a page for each service you want, project pages naming the service and area, and a clear list of where you work.
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The Google Business Profile carries much of the near-me searching, so it needs accurate service areas, current photos and reviews that mention tidiness and the type of job. Broad decorator searches are crowded with directories and handyman platforms; realistic progress usually comes first on specialist terms like spraying, where fewer firms have a proper page.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for painters & decorators
Made for your trade.
Every trade asks something different of its website. For a painters & decorator, these are the parts built in.
- Separate pages for interior decorating, exteriors, wallpaper hanging and kitchen or uPVC spraying, each with relevant work.
- A gallery that includes preparation and protection shots beside finished rooms, captioned in plain terms.
- An enquiry form asking which rooms, which surfaces, any wallpaper to strip, rough timing and photos.
- A page for landlords and letting agents covering turnaround, access, invoicing and insurance.
- A booking note on the homepage stating when you are next available, worded so it can be changed with a quick message.
- Your Google Business Profile set up with the right categories and service areas, and tracking on calls and forms.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Can the website help me get exterior work booked earlier?
It can nudge people. Many homeowners only notice peeling paint when it is too late to get onto your summer list. A homepage note in late winter saying you are now booking exterior work, with a simple form, encourages earlier enquiries. In autumn, the same space can promote interior jobs, so the site stays aligned with the work you have room for.
Should I mention a minimum job size?
If you have one, yes, politely. Decorators receive enquiries from a single ceiling to a whole house, and both take time to price. Saying what size of job you prefer, or that you do take small jobs, sets expectations and saves a visit that would never turn into work. It reads as organised and fair.
Do I need a website if most of my work is word of mouth?
Word of mouth usually ends with a search. Someone given your name will look you up before calling, and a clear site with recent work and reviews confirms the recommendation. A missing or dated one raises doubt. The site also opens routes that referrals rarely reach, such as letting agents and spraying customers from further away.
Also for painters & decorators
SEO for painters & decorators
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.