Google Ads for painters & decorators
Google Ads management for painters & decorators, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For painters & decorators
What it means in your trade.
For general decorating, ads are often poor value, especially if you are already booked weeks ahead. They can pay on higher-value specialist work, such as kitchen cabinet or uPVC spraying, where customers are ready to spend and fewer firms compete.
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Exclude paint shop, DIY, how to, cheap and job-seeking terms, and limit the radius to where you will travel for that work. Each campaign should land on the matching specialist page with before and after photos and a short form. Call and form tracking must be set up first, so the spend can be judged on enquiries.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for painters & decorators
Made for your trade.
Every trade asks something different of its website. For a painters & decorator, these are the parts built in.
- Separate pages for interior decorating, exteriors, wallpaper hanging and kitchen or uPVC spraying, each with relevant work.
- A gallery that includes preparation and protection shots beside finished rooms, captioned in plain terms.
- An enquiry form asking which rooms, which surfaces, any wallpaper to strip, rough timing and photos.
- A page for landlords and letting agents covering turnaround, access, invoicing and insurance.
- A booking note on the homepage stating when you are next available, worded so it can be changed with a quick message.
- Your Google Business Profile set up with the right categories and service areas, and tracking on calls and forms.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the website help me get exterior work booked earlier?
It can nudge people. Many homeowners only notice peeling paint when it is too late to get onto your summer list. A homepage note in late winter saying you are now booking exterior work, with a simple form, encourages earlier enquiries. In autumn, the same space can promote interior jobs, so the site stays aligned with the work you have room for.
Should I mention a minimum job size?
If you have one, yes, politely. Decorators receive enquiries from a single ceiling to a whole house, and both take time to price. Saying what size of job you prefer, or that you do take small jobs, sets expectations and saves a visit that would never turn into work. It reads as organised and fair.
Do I need a website if most of my work is word of mouth?
Word of mouth usually ends with a search. Someone given your name will look you up before calling, and a clear site with recent work and reviews confirms the recommendation. A missing or dated one raises doubt. The site also opens routes that referrals rarely reach, such as letting agents and spraying customers from further away.
Also for painters & decorators
Google Ads management for painters & decorators
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.