Google Ads for scaffolders
Google Ads management for scaffolders, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For scaffolders
What it means in your trade.
Ads can make sense for domestic scaffolding when you have capacity, but they rarely bring main contractor work. Keep the campaign to domestic jobs in a tight area, and block searches for towers, second-hand kit, vacancies and training, which draw clicks from people who will never book.
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The ad should land on a page that explains what a domestic hire includes, with a quote form for height, sides and duration. People who understand the price basis before they ring are more likely to proceed, and less likely to treat the figure as a shock.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for scaffolders
Made for your trade.
Every trade asks something different of its website. For a scaffolder, these are the parts built in.
- A homepage that states the work you take on, domestic, commercial or both, and the towns you cover.
- A trade section setting out your cards, insurance, inspection and handover process, and the person who prices work.
- A plain guide for homeowners to hire periods, extensions, pavement permission and alarms.
- Pages for specialist structures such as temporary roofs, chimney scaffolds and loading bays, each with captioned photos.
- A quote form that accepts drawings and photos and asks for height, duration and access.
- Your Google Business Profile set up as a service-area business with photos of real scaffolds.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How much safety paperwork should go on the website?
Enough for a contractor to shortlist you: card schemes, insurance, SSIP accreditation if held and your inspection routine. Offer the full documents on request rather than publishing them. A clear statement of how you handle handover and routine inspections tells a site manager you know what they will be checked on themselves.
Is it worth having a page for temporary roofs or specialist structures?
If you do that work and want more of it, yes. Temporary roofs, chimney scaffolds, bridging and cantilevers are searched for specifically by roofers and builders who need them. A page with photos and a note on design calculations shows capability that a general gallery hides, and gives you something to send when asked.
Will a new website help me win contracts?
That depends on the market as much as the site. What it does is make the check a contractor or homeowner runs on you quick and reassuring, with evidence on the page rather than a request by email. Tracking on the site shows where enquiries come from, which makes it easier to judge whether the website is earning its keep.
Also for scaffolders
Google Ads management for scaffolders
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.