For scaffolding contractors
Scaffolding company websites that answer the site manager and the homeowner
Most scaffolding work is repeat trade, and the builders who use you every month will never look at your website. It matters for everyone else: the new contractor checking you out, the homeowner who has never bought a scaffold, and the labourer deciding whether to join your firm.
Repeat trade never reads it; new trade always does
Builders and roofers you already work with just ring. A main contractor who has not used you before, or a roofer new to the area, will look you up first, often on a phone on site. They spend less than a minute checking you are real, local, properly carded and insured, and the right size of outfit for their job.
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That minute is the whole job of the website for trade clients. A clear homepage stating the work you do (domestic, commercial, industrial), the area you cover and a direct line to whoever prices jobs does more than any number of pages about safety culture.
The paperwork a contractor asks for, before they ask
Put the checks where they can be seen, and say which documents you will send on request. A contractor who can tick them off from your site is one email closer to sending you drawings.
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- CISRS cards across the team, and the grades of scaffolder you employ
- NASC membership, if you hold it
- TG20 compliance, and whether you provide design calculations for non-standard scaffolds
- Public liability and employer's liability cover
- Handover certificates, and inspections at least every seven days as the Work at Height Regulations require
- SSIP accreditation such as CHAS or Constructionline
A domestic scaffold quote, explained line by line
Homeowners rarely know what they are buying. They do not know the price covers putting it up, a hire period and taking it down, that hire can be extended week by week, that a scaffold on the pavement needs a licence from the council, or that an alarm is worth having while it stands. When the quote arrives it looks expensive and unexplained.
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A page that walks through a few typical domestic jobs, such as a chimney stack, a gable end or a full wrap for re-rendering, and explains each line of the quote in plain words, saves you the same phone conversation every week. It also helps when the homeowner has booked through their roofer and wonders why the scaffold is a separate bill.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Photos of the scaffold structure itself
Scaffolders' galleries are usually wide shots of a house hidden behind netting. What another contractor wants to see is the difficult stuff: bridging over a conservatory, a cantilever over a shopfront, a loading bay, a temporary roof, a chimney scaffold on a steep pitch. Caption each with the problem it solved.
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A short video walking the lifts of a finished scaffold, with boards, toe boards and guardrails in view, says more about how you work than any safety policy statement.
Tower hire, jobs and the searches you do not want
"Scaffolding" pulls in a lot of searches from people who are not customers: aluminium tower hire for a weekend of DIY, scaffolding for sale, scaffolding jobs and courses. If you run Google Ads, those need excluding from day one, and the ads should run on specific jobs in the area you actually cover.
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For unpaid search, your Google Business Profile does most of the work. Most scaffolders run from a yard customers never visit, so set it up as a service-area business with the towns you cover, add photos of real scaffolds regularly, and ask trade clients as well as homeowners for reviews.
The careers page that actually earns its keep
Ask most scaffolding firms what limits growth and the answer is people. The work is there. A careers page that says what trainees can expect, how you support CISRS training, what the kit and vans are like and who to ring turns the website into a recruitment tool that works while you are up a lift.
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Keeping that page and the rest of the site current (new photos, renewed certificates, a new yard) falls under Growth Care, so the site still looks like your firm a year after launch.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a scaffolder’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Does a scaffolding company need a website if most work is repeat trade?
Yes, for every new client. Contractors who have not worked with you check your cards, insurance and capacity online before they call, homeowners want to understand what they are paying for, and potential recruits look at how you present yourself. A clear, current website answers all three without taking up your time on the phone.
What should a scaffolding website show to satisfy a main contractor?
The checks they would otherwise ask for: CISRS cards across the team, NASC membership if you hold it, TG20 compliance and whether you provide design calculations, public and employer's liability cover, SSIP accreditation such as CHAS or Constructionline, and your inspection and handover process. Say which documents you can send on request, and give a direct number for whoever prices work.
Should a scaffolder show prices on the website?
Fixed prices are rarely possible, because height, access, duration and licences all vary. What works is explaining what a domestic quote includes (erection, the hire period, weekly extensions, dismantling, any pavement licence and an alarm) using a typical job as the example. Customers who understand the quote before it arrives are less likely to treat it as a shock or shop around on price alone.
Why does my scaffolding website get calls about tower hire?
Because “scaffolding” covers several things people search for, including aluminium tower hire, scaffolding for sale, and jobs or training. Pages that say clearly what you do, and do not do, cut those calls down. If you run Google Ads, add those terms as negative keywords so you are not paying for clicks from people who were never going to hire a scaffold from you.
Can a website help a scaffolding firm recruit?
It can, if there is a proper careers page. Say what trainees can expect, how you support CISRS training, what the work and vans are like, and give a name and number to ring. Many people considering the trade will look at your site before calling, and a firm that looks organised online is an easier one to say yes to.
Where to next
Also for scaffolders:
Related trades we build for:
Scaffolder websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.