Google Ads for security services
Google Ads management for security services, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For security services
What it means in your trade.
Ads rarely win long-term contracts, which come through tenders and referrals, but they can pay for urgent cover: a site that needs guarding after a break-in, a vacant property, an event short of staff. Schedule ads for the hours your control room answers, keep them within the area you can mobilise to, and send clicks to the urgent cover page.
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Exclude the job-seeker searches that otherwise absorb the budget: security jobs, SIA course, SIA licence, door supervisor training, vacancies, salary. Track calls and urgent forms from ads so the spend is judged on enquiries.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for security services
Made for your trade.
Every trade asks something different of its website. For a security service, these are the parts built in.
- Separate client and careers routes from the homepage, each with its own form and inbox.
- An urgent cover line and short form on every page, asking for the site, start time and number of officers.
- Service pages for guarding, mobile patrol, keyholding and alarm response, door supervision and event security, as they apply to you.
- A licensing and vetting page stating your approved contractor status and licence types, linked to the public register where possible.
- Sector pages written from the client's situation, with anonymised examples used only with permission.
- Your Google Business Profile set up with accurate service areas and hours for your control room.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site handle urgent requests out of hours?
The site can make the urgent route obvious on every page, with a number your control room answers and a short form that asks for the essentials. Form submissions can be copied to an on-call address or phone. How fast the request is answered depends on your cover, so the site states your real out-of-hours arrangements.
We run events and venue work as well as static guarding. Is that one site?
Yes, with separate sections. Event organisers and licensees read for different things from a facilities manager: staffing ratios, search procedures, radio communication and briefing, rather than patrol reports and keyholding. Each section has its own pages and enquiry form, while your licensing and company details are shared across the site.
Can the site show the reports clients receive?
Yes, with a sample. A redacted patrol report, an example incident log or a screenshot of a check-in record shows a buyer exactly what they will get. It is one of the clearest ways to separate a professional provider from a competitor who only lists services, and it answers a question buyers often do not think to ask until later.
Also for security services
Google Ads management for security services
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.