Google Ads for stonemasons
Google Ads management for stonemasons, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For stonemasons
What it means in your trade.
Ads suit some stonemasonry work more than others. Worktops and memorials attract direct searches from people ready to buy, and can justify a modest budget. Restoration work mostly comes through architects and referrals, so ads rarely help there. Exclude stonemason vacancies, courses, apprenticeships, tools and stone suppliers.
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Send each ad to its matching section, with photos and a form for that specific work. Memorial ads need a gentle tone and should never feel pushy, both in the ad itself and on the page it leads to.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for stonemasons
Made for your trade.
Every trade asks something different of its website. For a stonemason, these are the parts built in.
- Separate sections for building restoration, memorials, worktops, fireplaces or carving, depending on what you do.
- A gallery with close-ups of joints, tooling, carving and repairs, captioned with the stone and method.
- Case studies written for architects and conservation officers, setting out the problem, the stone and the approach.
- An enquiry form that takes drawings and photos and asks what kind of work is needed.
- Memberships and any heritage or conservation training listed accurately.
- Your Google Business Profile set up with categories that match the work you want.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Is it worth explaining stone types on the site?
Yes. Customers choosing between granite, sandstone, limestone, slate or marble for worktops, memorials or repairs want to understand durability, upkeep and appearance. A short guide with photos saves repeated conversations and shows your knowledge. For restoration, matching the original stone is the point to explain most carefully.
How should I describe lime work?
Explain why lime mortar is used on older stone buildings and why cement repairs can cause damage. Show pointing and repairs done in lime, and mention the types of lime you use. Owners of old properties search for this specifically and want reassurance that you understand it.
Will a new website bring more restoration work?
That depends on the market as much as the site. What it does is present your work so architects, committees and homeowners can judge it quickly, with evidence, and gives them an easy way to send drawings. Tracking shows which sections lead to enquiries, which helps decide where to put your effort next.
Also for stonemasons
Google Ads management for stonemasons
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.