Landing pages for stonemasons
Landing page design for stonemasons, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For stonemasons
What it means in your trade.
A single-purpose page could promote worktop templating and fitting, a service for cleaning and renovating existing headstones, or a spring campaign for stone wall and boundary repairs.
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A page for architects, summarising your conservation work, stone types, methods and case studies, is useful to send with tender returns or introductions. Each page keeps to one audience and one route to enquire, so a family and a surveyor never land on the same message.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
Is it worth explaining stone types on the site?
Yes. Customers choosing between granite, sandstone, limestone, slate or marble for worktops, memorials or repairs want to understand durability, upkeep and appearance. A short guide with photos saves repeated conversations and shows your knowledge. For restoration, matching the original stone is the point to explain most carefully.
How should I describe lime work?
Explain why lime mortar is used on older stone buildings and why cement repairs can cause damage. Show pointing and repairs done in lime, and mention the types of lime you use. Owners of old properties search for this specifically and want reassurance that you understand it.
Will a new website bring more restoration work?
That depends on the market as much as the site. What it does is present your work so architects, committees and homeowners can judge it quickly, with evidence, and gives them an easy way to send drawings. Tracking shows which sections lead to enquiries, which helps decide where to put your effort next.
Also for stonemasons
Landing page design for stonemasons
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.