Wix vs custom websites
Wix vs custom websites: which suits your business?
Wix gets a simple site online in a day. A custom site costs more upfront and gives you full control of speed, structure and where the site lives.
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Wix and custom websites both have their place. The right choice depends on your budget, how much time you can give it and how much of your work comes from the website.
Wix is quick to set up. You can have a basic site live in a day with no coding, the templates look tidy and the drag-and-drop editor is easy to learn. For a side business or for testing an idea, it does the job.
Key points
Wix has limits. Pages often carry more code than they need, which slows them on a phone, and what you can change in the structure and search settings is set by Wix. Your site also lives on Wix: you cannot take the code elsewhere.
A custom website costs more upfront and gives you control of every page: how fast it loads, how it is structured for search, and features such as booking or quote forms built around how you work.
What this means for you
For a local business that relies on Google to bring in customers, a custom site is usually the better long-term choice, because you can shape it around the searches and enquiries that matter to you.
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FAQ
Common questions
Wix covers the basics: page titles, descriptions and a sitemap. Deeper technical work and fine control of page speed are harder. In a competitive local market, that difference can matter.
Yes, by rebuilding it. Wix sites cannot be exported as code, so the words and images move across and the site itself is built again. Redirects from the old addresses keep the search value you have earned.
Wix is a monthly plan fee. A custom site is a larger one-off cost plus hosting. Coltura Growth Websites start at £1,400, one-off, and you own the site outright.
Keep reading
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Squarespace vs hand-coded websites
Squarespace has polished templates and an easy editor. A hand-coded site trades that editor for full control over speed, structure and features.
How much does a website cost?
Published estimates put most small business websites at £500 to £8,000 to build, and larger agencies well above that. Here is what each option costs in year one, and what you keep paying after.
What makes a good small business website
A good small business website loads quickly, works on a phone and explains in plain words what you do and why a customer should choose you.
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. You do not need a call to get it, and it is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.