Google Ads for builders
Google Ads management for builders, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For builders
What it means in your trade.
Ads can make sense for a builder with capacity to fill and a clear type of job to sell, such as extensions or loft conversions. Bid on specific project searches in the area you cover, and exclude repairs, handyman work, DIY, building jobs and cost calculator searches from people nowhere near ready to hire. Budget for a long gap between click and signed contract, because these decisions take months.
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The ad should land on the page for that project, with relevant photos, your lead time and a form that asks for the details you need to judge the job. Sending paid clicks to a general homepage wastes most of them.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for builders
Made for your trade.
Every trade asks something different of its website. For a builder, these are the parts built in.
- A separate page for each type of project you want more of, such as extensions, loft conversions or renovations, setting out the stages and what the homeowner handles.
- A project gallery arranged by job type, with captions saying what the house needed and how long the work took.
- An enquiry form that asks for project type, a rough budget band and timing, so you can decide which leads are worth a visit.
- A clear statement of the areas you cover and the smallest job you take on.
- Your Google Business Profile set up as a service-area business, with project photos and categories that match your work.
- The insurance, memberships and warranty schemes you hold, each explained in terms of what it means for the customer.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should a building firm say about insurance and building control?
Say what cover you hold, such as public liability and contract works insurance, and how you deal with building control on the jobs that need it. If you offer an insurance-backed warranty or belong to a trade body, name it and explain briefly what it gives the customer. Homeowners worry about being left with a half-finished job, and this is where they look for reassurance.
Can the website help me find subcontractors or staff?
A short page on working with you, saying which trades you use regularly, how you pay and who to contact, can bring in electricians, plasterers and labourers looking for steady work. It also tells homeowners you run an organised team. Keep it separate from the customer pages so it does not clutter the route to an enquiry.
Will a new website bring me more enquiries?
The number depends on your area, your prices and the season. What a rebuild changes is what happens when someone finds you: whether they can see relevant work, understand what you take on and send you a useful enquiry. For a builder that can mean fewer wasted site visits as much as more calls. Tracking on the new site shows which pages and forms produce enquiries.
Also for builders
Google Ads management for builders
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.