Landing pages for builders
Landing page design for builders, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For builders
What it means in your trade.
A single-purpose page suits a builder pushing one type of work, such as garage conversions ahead of a quiet patch, or interior renovations through the winter when exterior work slows. It carries one project type, photos of that work only, an honest outline of timescales and a form matched to the job.
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It also suits an early spring push, when homeowners are drawing up extension plans, or a page shared with an architect or designer who refers clients to you, so their clients land somewhere that speaks to them directly.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
What should a building firm say about insurance and building control?
Say what cover you hold, such as public liability and contract works insurance, and how you deal with building control on the jobs that need it. If you offer an insurance-backed warranty or belong to a trade body, name it and explain briefly what it gives the customer. Homeowners worry about being left with a half-finished job, and this is where they look for reassurance.
Can the website help me find subcontractors or staff?
A short page on working with you, saying which trades you use regularly, how you pay and who to contact, can bring in electricians, plasterers and labourers looking for steady work. It also tells homeowners you run an organised team. Keep it separate from the customer pages so it does not clutter the route to an enquiry.
Will a new website bring me more enquiries?
The number depends on your area, your prices and the season. What a rebuild changes is what happens when someone finds you: whether they can see relevant work, understand what you take on and send you a useful enquiry. For a builder that can mean fewer wasted site visits as much as more calls. Tracking on the new site shows which pages and forms produce enquiries.
Also for builders
Landing page design for builders
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.