Google Ads for dental clinics
Google Ads management for dental clinics, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For dental clinics
What it means in your trade.
For routine NHS care, ads make little sense: if the NHS list is full there is nothing to sell. For higher-value private treatments, such as implants, aligners and composite bonding, paid search can pay back, though clicks are contested. Bid on the treatment plus your area, and exclude searches for NHS, free, cheap, abroad, courses, jobs and DIY whitening.
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Each advert needs a treatment page with the consultation fee, finance wording exactly as your provider supplies it, and a booking or enquiry route. Advert copy sits under the same CAP rules as the site. Track consultations booked and treatments started.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for dental clinics
Made for your trade.
Every trade asks something different of its website. For a dental clinic, these are the parts built in.
- A homepage that states NHS, private or mixed, the current NHS list status and how to get an urgent appointment.
- A page for each private treatment you want more of, with stages, timescales and the consultation fee.
- Team profiles with GDC registration numbers, and titles checked against the GDC's specialist lists.
- Patient information pages covering fees, complaints, accessibility and your CQC details where they apply.
- Online booking or registration linked from your practice system, and your Google Business Profile completed with accurate categories and hours.
- Tracking on calls, bookings and consultation requests, so you can see which treatment pages produce enquiries.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How long does a dental practice website take?
About 14 working days of build after the direction is agreed and your content is in: team details, treatment information, fees and photos. Checking copy against GDC guidance and getting the principal's sign-off often takes longest, so it helps to name one person to approve pages. The free Growth Audit comes first.
We belong to a group. Can we have our own practice site?
That depends on the group's rules, which often control branding and domains, so check your agreement first. Where you can, a site built around your own team, treatments and location gives local patients far more to go on than a generic group page. Where you cannot, it is still worth making sure the practice page the group runs is accurate and complete.
Can nervous patients see what to expect before they come in?
Yes. A page for anxious patients can explain what happens at a check-up, how the team handles nerves, options such as longer appointments, and how to let reception know in advance. Photos of the real surgery and the people in it do more than reassuring adjectives, and none of it needs a clinical claim.
Also for dental clinics
Google Ads management for dental clinics
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.