Local SEO for dental clinics
SEO for dental clinics, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For dental clinics
What it means in your trade.
Dental searches fall into three groups: urgent, such as emergency dentist or dentist for toothache today; registration, such as NHS dentist near me or dentist taking new patients; and private treatment, such as dental implants, Invisalign, composite bonding or teeth whitening with a place. Map results carry the first two, driven by the Google Business Profile, distance and reviews.
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Private treatment searches are where the site's own pages matter, with each treatment explained, fees stated and the team's GDC details visible. The groundwork is a complete profile per location, accurate NHS status, treatment pages and locations stated plainly. It gives a practice a solid footing, though no position can be promised, and treatment searches are heavily contested.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for dental clinics
Made for your trade.
Every trade asks something different of its website. For a dental clinic, these are the parts built in.
- A homepage that states NHS, private or mixed, the current NHS list status and how to get an urgent appointment.
- A page for each private treatment you want more of, with stages, timescales and the consultation fee.
- Team profiles with GDC registration numbers, and titles checked against the GDC's specialist lists.
- Patient information pages covering fees, complaints, accessibility and your CQC details where they apply.
- Online booking or registration linked from your practice system, and your Google Business Profile completed with accurate categories and hours.
- Tracking on calls, bookings and consultation requests, so you can see which treatment pages produce enquiries.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
How long does a dental practice website take?
About 14 working days of build after the direction is agreed and your content is in: team details, treatment information, fees and photos. Checking copy against GDC guidance and getting the principal's sign-off often takes longest, so it helps to name one person to approve pages. The free Growth Audit comes first.
We belong to a group. Can we have our own practice site?
That depends on the group's rules, which often control branding and domains, so check your agreement first. Where you can, a site built around your own team, treatments and location gives local patients far more to go on than a generic group page. Where you cannot, it is still worth making sure the practice page the group runs is accurate and complete.
Can nervous patients see what to expect before they come in?
Yes. A page for anxious patients can explain what happens at a check-up, how the team handles nerves, options such as longer appointments, and how to let reception know in advance. Photos of the real surgery and the people in it do more than reassuring adjectives, and none of it needs a clinical claim.
Also for dental clinics
SEO for dental clinics
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.