Google Ads for dog walkers
Google Ads management for dog walkers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For dog walkers
What it means in your trade.
Most walkers do not need ads, since capacity is capped by the dogs you can walk in a day. A short, tight campaign can help when starting out, adding a day, or adding a second walker or van. Bid on dog walker plus the specific neighbourhoods you cover, and exclude searches for dog walking jobs, courses, apps, walking routes and places to walk dogs.
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Send clicks to a page with your areas, prices and meet-and-greet form. Keep the budget small, track meet-and-greet requests, and switch off once the days are full.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for dog walkers
Made for your trade.
Every trade asks something different of its website. For a dog walker, these are the parts built in.
- An areas page naming the estates, villages or postcodes you cover and where you stop, with a Google Business Profile service area to match.
- A trust page covering insurance, DBS, first aid and how keys are handled.
- Walk types and prices with length, group size and what is included.
- A meet-and-greet request form asking for area, dog details and the days needed.
- An availability line and a waiting list form for full days.
- Tracking on enquiries and meet-and-greet requests, so you can see what the site produces.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How long does a dog walker website take to build?
About 14 working days of build once the direction is agreed and your content is in: areas, prices, insurance details and photos of your walks. Photos of dogs in your care need their owners' permission. The free Growth Audit comes first, so you see what would change before committing.
What photos work best on a dog walking site?
Real photos of your walks: dogs in the van, on the lead in the park, a group resting after a run. Keep them recent and representative of how many dogs you walk together. Get owners' permission, and avoid showing house fronts, street signs or car registrations that could identify a client's home.
Can the site cover holiday and weekend cover?
Yes. A page for occasional cover, with prices, how much notice you need and how keys are exchanged, suits owners who need someone for a week away. It keeps those requests separate from regular walk enquiries, and it can be opened or closed as your calendar allows.
Also for dog walkers
Google Ads management for dog walkers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.