Websites for dog walkers
Dog walker websites for a business that covers a few miles and runs on trust
A dog walker is handed a house key, an alarm code and a member of the family, usually by someone who has met them once. Your website is where that trust begins, and where you make sure enquiries come from the streets you actually cover.
A business measured in streets
Most walkers work a small patch, because every extra mile between pick-ups is time without a paying dog in the van. An enquiry from the far side of town is not really a lead; it is a polite refusal you have to find time to write. The website should list the villages, estates or postcodes you cover, and say plainly where you stop.
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That list does a second job in search. An owner looking for a walker types their own neighbourhood, and a page naming the places you serve gives both Google and the owner something definite to match. Your Google Business Profile should be set up as a service-area business covering exactly the same patch.
Keys, alarm codes and an empty house
Owners are giving you access to their home while they are out. Say exactly how that works: how keys are labelled and stored so no address is ever attached, how alarm codes are kept, what happens if a key goes missing, and who covers the walks if you are ill. Then back it with the checks and cover a careful owner will ask about:
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- Public liability insurance, and cover for dogs in your care, with the insurer named
- A basic DBS certificate, and when it was issued
- Canine first aid training
- Your vehicle, if you drive dogs to walks, and how they travel in it
- What you do in an emergency, including contacting the owner and their vet
Group walks, solo walks and the dog that suits neither
Owners need to picture their dog's walk. Say how many dogs are in a group, whether they are matched by size and temperament, whether dogs go off lead and on what conditions, and how long the walk is door to door rather than just time in the field.
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Some councils limit how many dogs one person may walk at once in public spaces, using Public Spaces Protection Orders, so check the rules where you walk and mention them; it shows you know the ground. And say what you offer for reactive, elderly or recovering dogs, if anything, because their owners search hardest for someone they can trust.
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The meet-and-greet is where the sale happens
Nobody signs up a dog walker from a web page alone. They book a meet-and-greet, and that visit decides it. The website's job is to get the visit booked with the right information already in hand.
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A form asking for the owner's area, the dog's breed, age and temperament, whether they are neutered and vaccinated, how they are with other dogs and which days are needed lets you judge before you travel whether the dog fits your groups and your week.
Boarding, day care and the licence question
In England, walking dogs does not need a council licence, but home boarding and dog day care do, under the animal activity licensing regulations introduced in 2018, and councils give licensed businesses a star rating. If you board or run day care, show your licence and rating on the site, because owners who know about the scheme will look for it. If you only walk, one line explaining that walking needs no licence stops people wondering.
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The rules are different in Wales, Scotland and Northern Ireland, so describe your own position rather than borrowing another walker's wording.
Waiting lists that do the work of an advert budget
A walker with a full week rarely needs paid adverts. New clients mostly arrive through neighbours, local community groups and Google reviews, and a website that makes those recommendations easy to act on matters far more. Ask happy owners to mention their area in their review, since other owners read reviews looking for local proof.
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What the site does need is honesty about availability. A line saying which days have space, with a waiting list form for the full ones, saves you answering the same enquiry over and over. When you add a day, drop one or change your prices, Growth Care updates the page, so the site never quotes last year's rates.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a dog walker’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Does a dog walker need a licence in England?
Dog walking on its own does not need a council licence in England. Home boarding and dog day care do, under the animal activity licensing regulations that came into force in 2018, and licensed businesses receive a star rating from the council. If you offer boarding or day care, show your licence and rating on your website. Rules differ elsewhere in the UK, so check with your council.
What should a dog walker put on their website to build trust?
Explain how you handle keys and alarm codes, show your insurance with the insurer named, mention your DBS check and canine first aid training, and describe your walks honestly, including group sizes and off-lead rules. Photos of your own walks and the dogs in your care, used with their owners' permission, are far more convincing than stock images of dogs in fields.
What should a dog walker's price list include?
Yes. Owners compare walkers on price and on what the price includes, such as walk length, group size and pick-up and drop-off. Show prices for each type of walk and any extras such as puppy visits or weekend cover. Clear prices keep enquiries realistic, so your meet-and-greet visits are with owners who are already comfortable with the cost.
How do I stop getting enquiries from outside my area?
Name the places you cover on a dedicated page and again next to the enquiry form, and say clearly where you do not go. Make the owner's postcode or neighbourhood the first question on the form. Then make sure the service area on your Google Business Profile matches the website exactly, so owners further afield see the same boundary wherever they find you.
Is it worth paying for adverts as a dog walker?
Usually not. Your capacity is capped by how many dogs you can walk in a day, and most walkers fill it through recommendations, local groups and reviews. A short, tightly targeted campaign can help when you are starting out or have added a new day or a second van. Otherwise, put the effort into a clear website and into asking happy clients for reviews.
Where to next
Also for dog walkers:
Related trades we build for:
Dog Walker websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.