Google Ads for double glazing firms
Google Ads management for double glazing firms, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For double glazing firms
What it means in your trade.
Ads are common in this trade because a signed order is worth a good deal, but they only make sense once calls and forms are tracked and the landing pages turn visitors into surveys. Campaigns work best split by product, such as composite doors, bifolds or conservatory roofs, each landing on the matching page.
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Exclude repair, misted glass, handle, lock, DIY and job-seeking terms if you do not want that work, and consider excluding competitor and retailer brand names. Keep the radius to the area your fitters cover. Judge campaigns on cost per survey and per signed order, compared with what bought leads cost you.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for double glazing firms
Made for your trade.
Every trade asks something different of its website. For a double glazing firm, these are the parts built in.
- Separate pages for windows, composite doors, bifold and patio doors, and conservatory roof replacement, each with installations you have done.
- A survey page explaining who visits, how long it takes, how long a written quote stays valid and what happens next.
- Registration and warranty details on the pages where they apply, with links so customers can check the register themselves.
- A survey booking form asking for the product, rough number of windows or doors, postcode and preferred contact time.
- Your Google Business Profile set up with the right categories and service areas, linked to the new site.
- Tracking that records calls and forms separately, so enquiries can be compared against bought leads.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should composite doors and conservatory roofs have their own pages?
Yes, if you want that work. Homeowners who know what they want search for the specific product, often with a colour or a town. A page for each, showing your own installations and the options you offer, matches those searches and gives the visitor a direct route to book a survey. A general products page cannot do that job well.
How do I show my installations if the photos are on my phone?
Send them over. A good phone photo of a finished door or bay window on a real house is more convincing than any brochure image, as long as it is well lit and straight. Photos are compressed so the pages stay fast, labelled with the product and area, and grouped by product type so visitors find what they are considering.
Can the website mention finance?
Only with wording from an authorised finance provider, because finance messages are regulated financial promotions. If you have that arrangement in place, a clear section on payment options can help, especially for larger jobs like whole-house windows or conservatory roofs. If you do not, leave it off rather than suggest something you cannot offer.
Also for double glazing firms
Google Ads management for double glazing firms
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.