Local SEO for double glazing firms
SEO for double glazing firms, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For double glazing firms
What it means in your trade.
Window customers search for the product: replacement windows, composite doors, bifold doors, conservatory roof replacement, uPVC sash windows, anthracite grey windows, often with a town. The groundwork is a page for each product you sell, project pages naming the product and area, a list of places you cover, and registration details that search engines and AI tools can read.
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The Google Business Profile needs the right categories, a flow of installation photos and reviews that mention both the product and how the survey felt. Lead-generation sites and national brands take much of the broad search space, so realistic progress for a local company usually comes first on product-specific terms and nearby areas.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for double glazing firms
Made for your trade.
Every trade asks something different of its website. For a double glazing firm, these are the parts built in.
- Separate pages for windows, composite doors, bifold and patio doors, and conservatory roof replacement, each with installations you have done.
- A survey page explaining who visits, how long it takes, how long a written quote stays valid and what happens next.
- Registration and warranty details on the pages where they apply, with links so customers can check the register themselves.
- A survey booking form asking for the product, rough number of windows or doors, postcode and preferred contact time.
- Your Google Business Profile set up with the right categories and service areas, linked to the new site.
- Tracking that records calls and forms separately, so enquiries can be compared against bought leads.
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
Should composite doors and conservatory roofs have their own pages?
Yes, if you want that work. Homeowners who know what they want search for the specific product, often with a colour or a town. A page for each, showing your own installations and the options you offer, matches those searches and gives the visitor a direct route to book a survey. A general products page cannot do that job well.
How do I show my installations if the photos are on my phone?
Send them over. A good phone photo of a finished door or bay window on a real house is more convincing than any brochure image, as long as it is well lit and straight. Photos are compressed so the pages stay fast, labelled with the product and area, and grouped by product type so visitors find what they are considering.
Can the website mention finance?
Only with wording from an authorised finance provider, because finance messages are regulated financial promotions. If you have that arrangement in place, a clear section on payment options can help, especially for larger jobs like whole-house windows or conservatory roofs. If you do not, leave it off rather than suggest something you cannot offer.
Also for double glazing firms
SEO for double glazing firms
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.