For double glazing and home improvement firms
Double glazing websites that produce enquiries you own
Replacement windows and doors are sold by firms that already spend real money on getting enquiries, through lead sites, canvassing, adverts or all three. The test for a double glazing website is whether it brings in surveys more cheaply than the alternatives.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
Windows are bought slowly. A door that will not lock is not.
Replacement windows and doors are among the bigger things a household buys. Most customers research in the evening and collect a few quotes before they let anyone measure up; a few have something broken today.
When it is urgent
A door that will not lock tonight
Some enquiries are urgent: a front door that will not lock, a failed mechanism, a unit cracked by a stone. If you do repairs, they want to know you do them, roughly what they cost and how soon you can come. If you do not, saying so plainly saves both of you a call.
When it is considered
New windows or a composite door, priced against two other firms
They know roughly what they want, often down to the colour, and they are comparing products, guarantees and people. The firm whose site answers their questions before the visit is the one they let in.
What wins their trust, what loses it, and what they search for
What makes them trust you
- Real installations you have fitted, photographed outside and in
- A named surveyor and fitting team
- Your registration and guarantees in one plain line
- An idea of price before anyone visits
What makes them leave
- A pop-up offer that runs out at midnight
- One products page covering everything at once
- A quote form that gives no idea of when you will be in touch
- Manufacturer brochure photos instead of your own installations
What they type into Google
- “double glazing near me”
- “composite doors”
- “anthracite grey windows”
- “bifold doors cost”
- “conservatory roof replacement”
- “misted double glazing repair”
- “upvc windows prices”
- “front door replacement”
Most of these are typed on a phone in the evening, and many end with a town name.
01 / 04
Bought leads, shared leads and the enquiries you own
Many double glazing companies buy leads from comparison and quote sites. Some of those leads are sold to several installers at once, so you are racing competitors to the phone for a homeowner who filled in one form and now gets four calls. The cost per signed job can be high, and the customer's first impression of all of you is an interruption.
Read moreShow less
An enquiry that comes through your own website is different. The homeowner chose you, read about your products and your guarantee, and asked you specifically. You are not competing on who dials fastest. Every enquiry the site produces is one you did not have to buy, which is the real measure of whether it is working.
02 / 04
What a click costs against what a survey is worth
Window and door searches are competitive, and the price of a click on its own means little. What matters is how many clicks it takes to get a survey booked, how many surveys become orders, and what an order is worth.
Read moreShow less
Most firms cannot answer those questions, because calls and forms from the website are not tracked and nobody connects a signed order back to the advert that started it. Conversion tracking that records calls and form submissions as separate events is the first step. With that in place, you can see which campaigns bring surveys that sign and switch off the ones that bring only tyre-kickers.
03 / 04
Answering the hard-sell reputation before the surveyor arrives
Fairly or not, double glazing still carries a reputation for pushy selling, and many homeowners delay getting quotes because they dread the visit. Your website is the place to take that fear away, and firms that do it well get the enquiries others lose.
Read moreShow less
Explain what happens at a survey: who comes, how long it takes, what they measure, and that the price you leave is the price you mean. If your quotes stay valid for a set period, say so. If you never ask for a decision on the day, say that too.
Cancellation rights are not optional. When a contract is signed in the customer's home, they normally have a 14-day right to cancel, and failing to give them the cancellation information is a criminal offence. Setting it out plainly on the site, before the visit, is both the law and one of the most reassuring things you can say.
Reviews can make the same point more convincingly than you can. Ask customers to mention how the survey felt as well as how the windows look, and reply to every review on your Google Business Profile. A run of reviews saying the surveyor was straightforward and never pushed does more against the old reputation than any promise in your own words.
04 / 04
Doors, conservatory roofs and the jobs that are not windows
People rarely search for “double glazing” alone once they know what they want. They search for composite doors, bifold doors, conservatory roof replacement, sash-style uPVC windows or a specific colour like anthracite grey, often with a town name. Each of those is a separate search you can only win with a separate page.
Read moreShow less
Conservatory roof replacement in particular is a large job that many window companies offer but few explain well online. A page showing the old roof and the finished room, the planning and building control position explained plainly, and the difference it makes to using the room year round, will do more for those searches than a line in a product list.
What the website needs
The double glazing site, page by page
One page per product you sell, each able to book a survey on its own, with the reassurance about the visit one tap away.
Homepage. The products you fit, the area you cover, your registration and guarantees in a line, and a route to book a survey.
Windows. Styles, colours and glazing options, with real installations and what the guarantee covers.
Doors. Composite, uPVC, French and bifold doors, with security features and doors you have actually fitted.
Conservatory roofs. The old roof and the finished room, side by side.
What happens at a survey. The visit explained step by step, with the cancellation information set out.
Guarantees and registration. Your FENSA or CERTASS registration and every guarantee, in plain sentences.
The enquiry route, and what to leave out
The enquiry route
From a late-night search to a booked survey
- The visitor reads about the product and sees your own installations.
- A short form asks for the postcode, the product, roughly how many windows or doors, and a good time to call.
- The form says exactly when to expect contact, so nobody is left wondering.
- The enquiry reaches whoever makes the next-morning call, recorded so you can see which page and source it came from.
Leave it out
What not to put on the site
- A long company history sitting above the products
- Product ranges you no longer fit
- Logos for schemes you have left
- A form with ten questions before the survey
Proof and credentials
What a homeowner checks before letting a surveyor in
Careful homeowners look for proof before they book anything. Most of it is checkable, which is why it belongs on the site in plain words rather than as a strip of logos.
What to show, item by item
- FENSA or CERTASS
- Replacement windows and doors in England and Wales have to meet Building Regulations. Installers registered with a competent person scheme such as FENSA or CERTASS can self-certify the work, and the homeowner gets a certificate. Say which you hold and what it means.
- Insurance-backed guarantees
- If your guarantee or the customer's deposit is protected by insurance, explain in a sentence what that covers if your firm stops trading.
- Product and workmanship guarantees
- How long the frames, sealed units and hardware are guaranteed by the manufacturer, and how long your own workmanship guarantee lasts. Two numbers, stated plainly.
- Trade memberships, if you hold them
- Membership of a body such as the Glass and Glazing Federation, with what it means for the customer and where they can check it.
The standard of build
There is no demonstration site for a double glazing firm, and one borrowed from another sector would not tell you much. Every site is designed and built from scratch around the business, works properly on a phone and is yours outright. If you want to see the standard of build first, three demonstration sites for invented businesses, a roofer, a dental practice and a wine bar, are on the examples page.
See the demonstration sitesIn our clients’ words
What our clients say.
Questions
The questions double glazing firms ask.
What should a double glazing ad send people to?
A page about the exact product they searched for. Someone searching for composite doors should land on your composite door page, with real doors you have fitted, colours, security features, the guarantee and a short survey booking form. One landing page per advertised product makes campaigns easier to measure and lets you improve each page separately.
Can Coltura run our Google Ads as well as build the site?
Yes, but not first. Buying clicks for a site that does not turn visitors into surveys is an expensive way to learn that it does not work. We rebuild the site, put conversion tracking in place so calls and forms are recorded, and build landing pages for the products you sell. Once there is data showing what an enquiry costs, we talk about whether ads are worth running.
What happens if our quote form stops working?
Forms fail silently more often than anyone likes to admit, and a broken quote form on a double glazing site is expensive very quickly. Regular form and link testing is part of Growth Care, alongside a plain monthly report of visits and enquiries, so a fault is found by us rather than discovered after a quiet month.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for a double glazing firm usually means a homepage built around the products you fit, pages for your main products, a survey page that takes the fear out of the visit, and a guarantees and registration page. You also get a short survey form on each product page, your Google Business Profile set up and linked, and call and form tracking so you can compare the cost of an enquiry from your own site with the leads you buy. Larger campaign landing pages are quoted separately, before anything is built.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: photos of installations you have done, the products and colours you fit, your registration and guarantee details, and what bought leads currently cost you, if you want to compare. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for double glazing firms:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site, and work out what one signed order from bought leads costs you now. Then fill in your own quote form on your phone at ten at night, the way your customers do. If you are not sure when you would hear back, neither are they.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.