For glaziers and window fitters
Glazier and window fitter websites for the repair, the emergency and the trade job
A glazier's customer usually is not shopping for new windows. They have a misted pane, a smashed door, a sticking hinge or a shop window that needs boarding tonight, and they want to know quickly whether you can fix it and when.
Misted units and snapped hinges: the repair work
A large share of glazing searches come from people hoping they do not need new windows. A misted sealed unit, a hinge that has given up, a handle that will not lock: the customer suspects a repair is possible and is looking for someone who will say so, rather than a salesperson who will quote for a whole house.
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A website that explains repairs plainly earns that customer's trust immediately. Say that you replace sealed units in existing frames, that you fit new hinges, handles and locking mechanisms to uPVC windows and doors, and roughly what the process involves. Give each common fault its own page, because people search by symptom far more than by trade name.
Reviews help here too. Ask repair customers to mention what you fixed, such as a misted unit replaced or a door that locks again, because those are the words the next person types, and a Google Business Profile full of them shows you do the small jobs as well as the big ones.
- Misted or condensation-filled double glazing
- Cracked or broken panes and door glass
- Failed hinges, handles and window locks
- Doors that drop, stick or will not lock
Boarding up in the small hours
Emergency glazing is the opposite of a considered purchase. After a break-in or an accident, someone needs a door or window made secure now. They are on a phone, possibly stressed, and they will call the first number that clearly says it can come out.
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That customer needs three things at the very top of the page: that you do emergency boarding and glazing, the hours you genuinely cover, and a button that dials you. Be honest about the hours. A site that says 24 hours when nobody answers after nine loses the job and earns a bad review; one that states its real hours keeps the trust of the customers it can help.
Cut to size, toughened to order
Many glaziers also supply glass for tables, mirrors, splashbacks, shelves and shower screens. Those customers need different information: what you can cut while they wait, what has to be made to order, and why. Toughened glass cannot be cut once it has been toughened, so it is made to measure, and customers who understand that are far more patient about the wait.
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If you have a counter or workshop people can visit, the Google Business Profile should show it as a place with opening hours, and those hours must be kept accurate, including bank holidays. An order form that asks for measurements, thickness, edge finish and any holes or cut-outs saves several phone calls per job.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Shopfronts, landlords and accounts that ring again
Commercial glazing work tends to repeat. Shops, offices, schools, letting agents and property managers need broken glass replaced quickly and invoiced properly, and once they find a glazier who is reliable they keep using them. That work is worth more over a year than most one-off domestic repairs.
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Give it a page written for the person managing the property: response times, the types of glass and building you handle, how accounts and invoices work, and a direct way to get on your list. It rarely needs to be long. It does need to exist, because a property manager will not dig through a homeowner's page to find out if you do commercial work.
Repair or new window? Let the photos decide
An enquiry form that asks for a photo of the problem lets you tell at a glance whether it is a new sealed unit, a hinge or a full replacement, and often gives a guide price without a visit. That is faster for the customer and saves you driving out to look at something you could have priced from the drive.
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Where a whole window is being replaced, the work needs to meet building regulations, which is where FENSA or CERTASS registration comes in. Show it on the replacement window pages, where it applies, rather than scattering badges across repair pages where it does not. If you also fit for other window companies on a subcontract basis, a short trade page with your area and availability brings that work in too.
Urgent glazing clicks, and when to pay for them
Double glazing and window searches are among the pricier clicks on Google Ads, so for a glazier the useful question is which of those searches are worth paying for. Emergency and repair searches can be, provided the ads only run during the hours you will actually answer, lead with a call button, and exclude searches for new windows if you do not sell them.
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None of that is measurable without tracking, so calls and form submissions are set up as tracked events at launch. After that, ongoing care keeps opening hours, emergency cover and seasonal changes up to date on the site and the map listing, so the details a stressed customer relies on are always right.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a glazier’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a glazier's website focus on repairs or new windows?
Whatever you most want to sell, but most glaziers under-sell repairs. Many searches come from people with a misted unit, a broken pane or a failed hinge who hope to avoid replacing the whole window. Clear pages for each common fault, explaining that you can fix it and roughly how, attract those customers and build trust that often leads to bigger work later.
How should emergency glazing be shown on a website?
At the top of the page, on a phone screen: that you do emergency boarding and glazing, the hours you genuinely cover, the area you reach, and a button that calls you directly. Be accurate about the hours. Promising round-the-clock cover that nobody answers loses the job and invites poor reviews, while honest hours keep the trust of the customers you can help.
Do I need to show FENSA or CERTASS on my glazing website?
Show it where it applies. Replacing whole windows has to meet building regulations, and FENSA or CERTASS registration is how many installers show that. Put it prominently on the replacement window pages. For glass-only repairs, hinges and locks, customers care more about speed, cost and honesty, so those pages should lead with that rather than badges.
Can my website win commercial and landlord glazing work?
Yes, with a page written for property managers. Shops, offices, schools and letting agents want fast response, the right glass for the building, and straightforward accounts and invoicing. A short page covering those, with a direct route to get set up as a supplier, is how that repeat work finds you. It is often worth more over a year than one-off domestic jobs.
Where to next
Also for glaziers:
Related trades we build for:
Glazier websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.