Google Ads for glaziers
Google Ads management for glaziers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For glaziers
What it means in your trade.
Clicks on double glazing and window searches are competitive. For a glazier, ads are worth considering for emergency and repair searches, where the customer is ready to book, but only when the campaign runs during the hours you will answer and leads with a call option.
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Exclude new windows, conservatories and quotes if you do not sell them, along with DIY, how to and job-seeking terms. Point repair campaigns at the matching fault page. Tracking on calls and forms must be live first, so you can judge ads on jobs booked.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for glaziers
Made for your trade.
Every trade asks something different of its website. For a glazier, these are the parts built in.
- A page for each common fault, such as misted units, broken panes, failed hinges and doors that will not lock, written around what the customer sees.
- An emergency section at the top of phone screens stating the hours and area you genuinely cover, with a button that dials you.
- A repair enquiry form with photo upload, so many jobs can be priced without a visit.
- A page for shops, offices and property managers covering response times, glass types and account invoicing.
- FENSA or CERTASS registration shown on the replacement window pages where it applies.
- Your Google Business Profile hours checked against the site, and tracking set up on calls and forms.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should I explain toughened glass lead times?
Yes, briefly. Toughened glass cannot be cut after it has been toughened, so it has to be made to measure, which takes longer than cutting ordinary glass while the customer waits. A sentence explaining that on your cut-to-size page stops people expecting a same-day shower screen or table top, and makes the wait feel reasonable.
Is a separate page for commercial glazing worth it?
If you want that work, yes. Shops, offices, schools and letting agents want fast response times, the right glass for the building, and simple accounts. A page written for them, with a direct way to get set up as a supplier, is how that repeat work finds you, and it often outlasts one-off domestic jobs.
Where should FENSA or CERTASS appear on a glazier's website?
On the pages for replacing whole windows and doors, where building regulations apply and registration matters. Putting badges on glass-only repair pages adds little, because those customers care about speed and cost. Linking to your entry on the register lets a customer check it independently, which helps more than the logo on its own.
Also for glaziers
Google Ads management for glaziers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.