Google Ads for electrical contractors
Google Ads management for electrical contractors, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For electrical contractors
What it means in your trade.
Google Ads rarely suits tendered or framework work, because those buyers do not find contractors through ads. It can suit services that businesses buy directly, such as emergency lighting testing, commercial EV charger installation or reactive maintenance, where someone is actively searching for a supplier.
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If you advertise, bid on those service terms within your region and exclude domestic phrases, job searches, courses, parts and wholesale suppliers. Each ad should land on the page for that service, with accreditations, sector experience and an enquiry form that takes the right details. Tracking which enquiries became quotes matters more than click volume in this trade.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for electrical contractors
Made for your trade.
Every trade asks something different of its website. For an electrical contractor, these are the parts built in.
- An accreditations page listing each scheme you hold with numbers and renewal dates, summarised on the homepage
- Case studies written as scope, programme and constraints, with photos of containment, switchgear and finished installations
- A page for each maintenance service you offer, written for the person who holds the budget
- An enquiry route that accepts drawings and specifications, with a named estimating contact
- A careers and supply-chain page for electricians, apprentices and subcontractors
- Your Google Business Profile set up for commercial electrical work, with the services and region you cover
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should a commercial electrical case study include?
The type of building, what you installed, how long the programme ran and what made it difficult, such as working around an occupied school or a trading shop. Add photos of the containment, boards and finished work. If the client cannot be named, describe them by sector. Buyers are reading for scope and competence, so plain detail does more than praise.
Can the website help us recruit electricians?
It can make you easier to choose. A careers page showing the projects you run, the training and progression on offer, and a simple way to apply gives candidates the information they look for when comparing employers. A supply-chain page does the same for subcontractors, setting out what you expect on cards, insurance and paperwork before they get in touch.
How do we keep accreditations current on the site?
Each accreditation page lists the scheme, the number and the renewal date, so it is obvious when one needs updating. Under Growth Care, you send the new certificate when it renews and the page is updated for you. An expired certificate on a contractor's website is exactly the detail a careful buyer notices, so this is worth getting right.
Also for electrical contractors
Google Ads management for electrical contractors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.