Websites for electrical contractors
Electrical contractor websites that survive a buyer doing their homework
Commercial electrical work is rarely won by someone typing “electrician near me”. A main contractor, a facilities manager or a procurement team hears your name, then opens your website to decide whether you belong on the tender list.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
Your name gets passed on. Then a buyer checks you out.
For a domestic electrician the website is mostly about being found. For a contractor it is mostly about being vetted: the name comes from a recommendation, a framework or a previous job, and the website is where estimators, buyers and facilities managers decide whether that name is credible.
When it is urgent
A fault on a site that has to keep trading
Urgent commercial work does happen: a distribution board failure, a site without power, emergency lighting that failed its test. The buyer wants to know you take reactive call-outs, which areas and hours you cover, and a number answered by someone who can send an engineer. Contract clients want to see how their call-outs are prioritised.
When it is considered
A fit-out, a rewire or a maintenance contract
Most commercial work is bought slowly and by more than one person, and each of them reads for accreditations, sector experience and capacity before you are invited to price.
What wins their trust, what loses it, and what they search for
What makes them trust you
- A named estimating contact
- The region you cover, stated plainly
- Photos of real installations
- Sectors you know, shown with real work
What makes them leave
- A homepage built around a flashing call-out button
- Accreditation logos with no numbers and no dates
- A contact form that cannot take a drawing
- A news page last updated years ago
What they type into Google
- “commercial electrical contractor”
- “electrical contractors near me”
- “emergency lighting testing”
- “commercial EICR”
- “fire alarm servicing”
- “commercial EV charger installation”
- “electrical maintenance contract”
- “office fit out electrician”
When buyers do search, they search for a service rather than a firm, which is why the testing and maintenance pages matter most.
01 / 04
Case studies written like a site report
Estimators read scope. A case study that says "a high-quality installation delivered to the client's full satisfaction" tells them nothing. One that says what the building was, what you installed, how long the programme ran, and what made it awkward tells them you can do the next one.
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The awkward part is often the most persuasive: working nights so a supermarket could trade during the day, phasing a school rewire around the summer holidays, keeping a production line running during a distribution board replacement. Photos of containment runs, finished switchgear and labelled boards back it up.
If your clients will not let you name them, describe them instead. “A multi-site retailer” and “a secondary academy” are enough for a buyer to see the pattern, and most will understand why the name is missing.
02 / 04
Maintenance contracts: the work between projects
Project work is lumpy. Planned maintenance, periodic inspection and testing, emergency lighting tests and fire alarm servicing are what keep the vans moving in a quiet quarter, and they are bought differently. A facilities manager looking for someone to take over emergency lighting testing across several buildings will search for that service specifically.
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Give each maintenance service its own page, written for the person who holds the budget. Say which standards you work to, such as BS 5266 for emergency lighting or BS 5839 for fire detection, if those apply to your work. Say how you report, how reactive call-outs work for contract clients, and what information you need to price a contract. This is also where a regional search presence genuinely pays off, because these are services a business does go looking for.
03 / 04
Electricians decide whether to work for you here too
Every growing contractor is also recruiting, and candidates check your website exactly the way clients do. An electrician weighing up two offers will look at what kind of work you do, whether the vans and sites look well run, and whether you train people. An apprentice's parents will look too.
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A careers page that shows the actual projects, the training on offer and a simple way to apply turns the website into a recruitment tool. The same goes for subcontractors who want to join your supply chain: a page saying what you expect from them, including ECS cards, insurance and paperwork, saves you a lot of phone calls.
04 / 04
Search, ads and accreditations that lapse
Your Google Business Profile still matters, because buyers look at it when they search your name. Ask commercial clients for reviews; fewer of them leave one unprompted, so the few you have carry weight. For search, target the specific services and sectors you want, such as periodic inspection for schools or commercial EV charging, rather than generic phrases you cannot win.
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Google Ads rarely suits tendered work, but it can suit maintenance services and commercial charger installs, where a business is actively looking for a supplier. Whatever you run, track enquiries to the source. And keep the site current: most accreditations renew every year, and an expired certificate on your website is exactly the kind of detail a careful buyer notices.
What the website needs
The electrical contractor site, page by page
Built for a buyer doing their homework, and for the colleague they forward it to. Every page should answer a pre-qualification question without anyone having to email you.
Homepage. What you do, the sectors you work in, the region you cover and your accreditations in summary, on the first screen.
Services. Installation, fit-out, testing and maintenance, each on its own page.
Case studies. Written like site reports, with photos of the installation.
Accreditations and insurance. Each scheme with its number and renewal date, on one page a buyer can link to.
Careers and subcontractors. For electricians, apprentices and supply chain partners weighing you up.
Tender and enquiry. A named estimating contact, and a form that accepts drawings, specifications and deadlines.
The enquiry route, and what to leave out
The enquiry route
From a recommendation to an invitation to price
- A buyer who has heard your name lands on the homepage and sees sectors, region and accreditations at once.
- They check the accreditations page and one or two case studies from their own sector.
- They look for the region you cover and the size of job you take on.
- The enquiry route takes drawings and a deadline, and goes to a named estimator rather than a general inbox.
Leave it out
What not to put on the site
- Emergency banners written for homeowners
- Client logos you do not have permission to show
- Stock photos of hard hats and handshakes
- Claims about quality with no project behind them
Proof and credentials
The pre-qualification list, answered on the page
Commercial buyers work through a list, formal or not. The proof for an electrical contractor is unusually concrete: schemes, numbers, standards and insurance. Put it where a buyer can tick it off without asking.
What to show, item by item
- NICEIC or NAPIT
- Your electrical scheme registration, with the number and the name it is held under, so a buyer can check it on the scheme's own register, and a line saying you install and test to BS 7671.
- Pre-qualification schemes
- CHAS or SafeContractor for health and safety, and Constructionline for general supplier pre-qualification, if you hold them, with renewal dates kept current.
- Insurance
- Public liability, employer's liability, which is compulsory if you employ people, and professional indemnity if you take on design work, stated plainly.
- Capacity
- How many operatives you can realistically put on a job, and the size of contract you take on. Buyers ask before they invite you to price.
The standard of build
There is no demonstration site for an electrical contractor, and one borrowed from another sector would not tell you much. Every site is designed and built from scratch around the business, works properly on a phone and is yours outright. If you want to see the standard of build first, three demonstration sites for invented businesses, a roofer, a dental practice and a wine bar, are on the examples page.
See the demonstration sitesIn our clients’ words
What our clients say.
Questions
The questions electrical contractors ask.
Do electrical contractors need a website if most work comes through tenders?
Yes, because the tender list is where the website gets read. A buyer who has heard your name will check you online before they send documents, and a thin or dated site gives them an easy reason to shortlist someone else. The website does not win the tender. It stops you being quietly left off it, and it makes the pre-qualification questions easier to answer.
Should the website offer a downloadable company profile?
It helps. Buyers often need to attach supplier information to a file or pass it to a colleague, and a short PDF covering accreditations, insurance, sectors, capacity and contact details saves them retyping it. Keep the same information on the website itself as ordinary text, though, because search engines and AI tools read pages more reliably than attachments, and the page is what gets updated.
How is an electrical contractor's website different from a domestic electrician's?
The buyer is different. A homeowner searches locally and decides fast on reviews and tidy photos. A commercial buyer usually arrives already knowing your name, and reads for accreditations, insurance, sector experience, case studies and capacity before deciding whether to invite you to price. A contractor's site leads with that evidence.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for an electrical contractor usually means a homepage built for a buyer doing their homework, a services page, case studies written like site reports, an accreditations and insurance page, and a careers and supply chain page. You also get a tender enquiry route, your Google Business Profile set up and linked, and tracking so you can see which services bring in enquiries. A bigger site with more pages is the Signature Website.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: your accreditations with numbers and renewal dates, your insurance details, three or four projects with photos and scope, and the services and sectors you want more of. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for electrical contractors:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site. Then send it to someone who has never heard of you and give them two minutes: could they tell which schemes you hold, which sectors you know and roughly what size of job you take on? If not, a buyer cannot either.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.