Websites for heating engineers
Heating engineer websites built for a year shaped by the weather
A heating business has two seasons and a website usually only knows about one. Breakdowns crowd in with the first cold week; installs and servicing fill the months either side. The site should earn its keep in both.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
A broken boiler in January is urgent. A new one in June is not.
Heating customers come in two moods, and the weather decides which. One website has to serve both, and say honestly which one you have room for this week.
When it is urgent
Heating and hot water both off
They search on a phone, often with a cold house and a family asking questions. They want to know whether you take breakdowns from new customers, which areas you cover, how soon you can come and what the call-out costs.
When it is considered
A new boiler or a heat pump
This customer compares quotes and reads closely: which boilers you fit and why, how long the job takes, whether the rest of the system needs work, and what happens to the old boiler.
What wins their trust, what loses it, and what they search for
What makes them trust you
- A named engineer, pictured, who will do the work
- A local number that gets answered, even in January
- Honest response times for breakdowns
- Clear terms for the service plan
What makes them leave
- Logos with no explanation of what they mean
- Breakdown pages with no idea of the call-out charge
- A service booking that needs a phone call
- A long list of every boiler brand ever made
What they type into Google
- “boiler repair near me”
- “no hot water”
- “boiler service near me”
- “new boiler cost”
- “combi boiler replacement”
- “landlord gas safety certificate”
- “oil boiler service”
- “heat pump installers”
Heating searches are more specific than they look. Someone off the gas grid searches for an oil boiler service or an LPG engineer, someone swapping a system boiler for a combi uses those words, and very few type heating engineer. Each fuel and each main job you do deserves its own page, matching the services on your Google Business Profile.
01 / 04
The first cold week decides your winter
When the heating goes on for the first time in autumn, a backlog of tired boilers finds out at once. Your phone fills with people you have never met, most of whom will never ring you again once their heating is back on.
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Many engineers deal with this by looking after their servicing customers first, and it is worth saying so on the website. A line such as “breakdowns for service plan customers are prioritised” does two jobs: it sets honest expectations for strangers in December, and it gives every visitor a reason to join the plan in June. A breakdown page that is open about response times wins more trust than a promise of same-day attendance you cannot keep in January.
02 / 04
Competing with the instant-quote boiler sellers
Homeowners replacing a boiler now compare local engineers with national online sellers that quote from a few photos and a questionnaire. You will not beat them by pretending to be them. You beat them on the things they cannot offer: a survey by the person who will fit it, a named engineer for the aftercare, and someone local to ring when the pressure drops in February.
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The install page has to make that case with specifics. Show how you quote, whether that is a home survey or photos sent by WhatsApp followed by a fixed price. Show finished installs with the make and model, the flue route and the tidied pipework. If you are an accredited installer for a manufacturer and can offer a longer warranty through them, say what that warranty is and whose name is on it.
03 / 04
Servicing and landlord certificates: income that repeats
Annual servicing is often the most reliable work a heating engineer has, and it is where a website quietly pays for itself. A simple booking page that captures the boiler make, the address and a preferred month builds a list you can work through every summer.
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Landlords are required to have the gas appliances they provide safety-checked every year, and to give tenants a copy of the gas safety record. That makes them some of the most dependable repeat customers in the trade. A landlord page should say how you book around tenants, how quickly the record is issued and how you handle any appliance that fails. Letting agents managing a number of properties will choose the engineer who makes this easy.
04 / 04
Heat pumps: say exactly what you do
Many heating engineers are adding heat pumps, and customers are wary of firms that have added the words without the experience. If you are MCS certified, which the Boiler Upgrade Scheme requires of installers, and have installs to show, give heat pumps their own page with real photos, the survey process and an honest explanation of what changes in the house, such as radiator sizes and a hot water cylinder.
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If you do not install them yet, do not imply that you do. Grant details, including the Boiler Upgrade Scheme where it applies, change from time to time, so any page mentioning them needs someone to keep it current. Keeping those details right is one of the small, regular jobs ongoing care covers.
What the website needs
The heating site, page by page
Built for both seasons: breakdowns and servicing at the front in winter, installs and heat pumps in spring and summer, with your registration shown on every gas page.
Homepage. The areas you cover, your Gas Safe number, a breakdown route and a quote route, and a line on current response times.
Breakdowns and repairs. Whether you take new customers, the call-out terms, and how service plan customers are prioritised.
Boiler installation. How you quote, the boilers you fit, real installs and what moves the price.
Servicing and service plans. What a service covers, what the plan includes, and the booking form.
Landlords and letting agents. Gas safety checks booked around tenants, and records issued promptly.
Oil, LPG or heat pumps. A page for each fuel or technology you genuinely work on.
The enquiry route, and what to leave out
The enquiry route
From a cold house or a tired boiler to a booked visit
- The first screen asks whether this is a breakdown or a planned job.
- Breakdowns get a tap-to-call number, the call-out terms and an honest response time.
- Installs get a short form asking about the current boiler and the property, with photos of the boiler and flue if they can take them.
- Servicing and landlord checks get a booking form with the address, the appliance and a preferred month.
Leave it out
What not to put on the site
- Logos for registrations you do not hold, or work you are not registered for
- Boiler brand logos you are not accredited by
- A homepage that only makes sense in winter
- Stock photos of radiators and thermostats
Proof and credentials
The registrations customers can check, and should
Heating is one of the few trades where a register is a legal requirement for much of the work, and many customers know it. A wall of logos reads as clutter; three or four, each with a sentence saying what it means for the customer, reads as a business that knows its trade.
What to show, item by item
- Gas Safe Register
- Anyone who does gas work as a business, whether on appliances, pipework or fittings, must be on the Gas Safe Register. Show the business's Gas Safe registration number and list the kinds of gas work you are registered for. Each engineer also carries a Gas Safe ID card with their own licence number, which customers can check on the register.
- OFTEC for oil
- If you work on oil boilers, OFTEC registration is what customers off the gas grid look for.
- Manufacturer accreditation
- If you are an accredited installer and can offer a longer manufacturer warranty, say how long it is and whose name is on it.
- Insurance
- Your public liability cover stated plainly. Landlords and letting agents will ask before they book.
The standard of build
There is no demonstration site for a heating business, and one borrowed from another sector would not tell you much. Every site is designed and built from scratch around the business, works properly on a phone and is yours outright. If you want to see the standard of build first, three demonstration sites for invented businesses, a roofer, a dental practice and a wine bar, are on the examples page.
See the demonstration sitesIn our clients’ words
What our clients say.
Questions
The questions heating engineers ask.
Should a heating engineer publish boiler installation prices?
A price guide for the common jobs, such as a like-for-like combi swap, helps more than it hurts. Customers comparing you with online boiler sellers expect some idea of cost before inviting anyone round. Explain what moves the price, such as moving the boiler, upgrading the gas pipe or converting from a system boiler, and make it clear the final figure follows a survey.
I cover rural customers on oil and LPG. How should the site handle that?
Give oil and LPG their own pages rather than hiding them in a list. Off-grid customers are often short of local engineers, so a clear page saying which fuels you work on, which areas you reach and which registrations you hold is valuable. Keep the areas realistic, since rural jobs cost you time on the road.
What's the difference between a heating engineer's website and a plumber's?
A heating engineer's work is shaped by the seasons and built on recurring servicing, landlord safety checks and boiler installs, with Gas Safe registration at the centre of it. A plumber's is shaped more by leaks, blockages and bathrooms. The customers search differently and worry about different things, so the pages, the proof and the timing of any advertising should be different too.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for a heating business usually means a homepage with breakdown and quote routes, a repairs page, an installations page, a servicing page with a booking form, a landlords page and a page for oil, LPG or heat pumps if you do them. Your Google Business Profile is set up and linked, and calls and forms are tracked through each season.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: your Gas Safe business registration number and any other registrations, photos of installs with the make and model, your service plan details, and the areas and fuels you cover. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for heating engineers:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site. Then look at it as two different people: someone with no heating on a cold evening, and someone pricing a new boiler in June. If the first cannot ring you in one tap and the second cannot see how you quote, that is the first thing to fix, and it is best fixed before the first cold week.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.