Local SEO for heating engineers
SEO for heating engineers, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For heating engineers
What it means in your trade.
Heating customers search by the problem, the job or the fuel: boiler repair, no heating, boiler service near me, combi boiler installation, oil boiler service, landlord gas safety certificate. The groundwork is a page for each of those you want, stating the areas you cover in plain text, with sensible titles, clean structure and fast loading on a phone.
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Your Google Business Profile is set up with the right primary category and services, photos of real installs and a link to the matching pages, so profile and site tell the same story. Reviews naming the boiler and what you fixed carry most weight. Realistically, the breakdown searches are the most contested; servicing, landlord and fuel-specific pages are often where a local engineer has the better chance of being found.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for heating engineers
Made for your trade.
Every trade asks something different of its website. For a heating engineer, these are the parts built in.
- Separate pages for boiler installation, servicing and breakdown repair, each with its own way to enquire
- Your Gas Safe number and the categories of work you are registered for, near the top of the site and on every gas page
- A service booking form that captures the boiler make, the address and a preferred month
- A landlord page covering annual gas safety records, access arrangements with tenants and how the record is sent
- Pages for oil, LPG or heat pumps where you do that work, with the relevant registrations named
- Your Google Business Profile set up with heating and boiler categories, and linked to the matching service pages
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
I work on oil boilers as well as gas. How should the site show that?
Give oil its own page, with your OFTEC registration if you hold it, the areas you cover and the kinds of work you do, from servicing to replacement. Customers off the gas grid search by fuel and often struggle to find someone qualified nearby, so a clear page is worth more to them than a mention in a long service list.
Is it worth showing boiler prices on my website?
A guide for the common jobs usually helps, such as a like-for-like combi replacement, with a note of what moves the figure and a clear statement that the final price follows a survey. Customers expect some idea of cost before they invite anyone round. We write the price section with you so it reflects how you quote, and it can be updated whenever your prices change.
I am adding heat pumps. When should they go on the website?
When you are certified and have installs to show. A heat pump page with real photos, your MCS certification and an honest description of the survey is persuasive. A page added before that stage reads as a firm chasing a trend, and customers in this area are wary of exactly that. When you are ready, the page can be added as part of ongoing care.
Also for heating engineers
SEO for heating engineers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.