Google Ads for heating engineers
Google Ads management for heating engineers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For heating engineers
What it means in your trade.
Ads can work for heating engineers, but the timing matters more than in most trades. Breakdown campaigns earn their keep in the cold months, as long as you can actually attend; installation campaigns usually do better in spring and summer, when people are planning a replacement rather than panicking about one.
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Bid on the specific jobs, such as boiler replacement or boiler service, within the area you cover, and exclude job-seeker searches, training courses, parts, and the brands of manufacturers you do not fit. Each ad should land on the page for that job, with your Gas Safe number and a clear way to book, and calls should be tracked so you can tell which clicks became work.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for heating engineers
Made for your trade.
Every trade asks something different of its website. For a heating engineer, these are the parts built in.
- Separate pages for boiler installation, servicing and breakdown repair, each with its own way to enquire
- Your Gas Safe number and the categories of work you are registered for, near the top of the site and on every gas page
- A service booking form that captures the boiler make, the address and a preferred month
- A landlord page covering annual gas safety records, access arrangements with tenants and how the record is sent
- Pages for oil, LPG or heat pumps where you do that work, with the relevant registrations named
- Your Google Business Profile set up with heating and boiler categories, and linked to the matching service pages
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
I work on oil boilers as well as gas. How should the site show that?
Give oil its own page, with your OFTEC registration if you hold it, the areas you cover and the kinds of work you do, from servicing to replacement. Customers off the gas grid search by fuel and often struggle to find someone qualified nearby, so a clear page is worth more to them than a mention in a long service list.
Is it worth showing boiler prices on my website?
A guide for the common jobs usually helps, such as a like-for-like combi replacement, with a note of what moves the figure and a clear statement that the final price follows a survey. Customers expect some idea of cost before they invite anyone round. We write the price section with you so it reflects how you quote, and it can be updated whenever your prices change.
I am adding heat pumps. When should they go on the website?
When you are certified and have installs to show. A heat pump page with real photos, your MCS certification and an honest description of the survey is persuasive. A page added before that stage reads as a firm chasing a trend, and customers in this area are wary of exactly that. When you are ready, the page can be added as part of ongoing care.
Also for heating engineers
Google Ads management for heating engineers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.